Lunch and Learn 2/20/15 Designing The Differentiated Customer Experience

BE MEMORABLECraig S. Sowell

WELCOME!

KNOW - FLOW - GROW

Know Flow Grow

KNOW IS THE FOUNDATION

YOUR BRAND

YOUR CUSTOMER

BRAND PROMISE IS THE DNA OF THE EXPERIENCE

Brand Essence:Brand Positioning: Brand Persona:

The benefit the users receive from the brand

How the brand makes the users feel

Who the brand is –humanize it

A TOOL FOR DEFINING YOUR BRAND

Our audience …IT leaders who aspire to transform

In a word, Datapipe stands for …Confidence

We are in the business of …Future-proofing IT

We are empathetic to the needs, challenges and opportunities our clients deal with - everyday

We are pragmatic visionaries in applying the innovations in IT service delivery

We are unique experts in translating that vision into client value through operational excellence

THE DATAPIPE BRAND CHARACTER

THE PERSONA IS THE DNA OF YOUR CUSTOMER

AN EFFECTIVE TOOL TO BUILD YOUR EMPATHY

FLOW IS MAKE OR BREAK TIME

CUSTOMER JOURNEY

SIGNATURE MOMENTS

THE SMARTCLOUD CUSTOMER JOURNEY (FLOW)

SIGNATURE MOMENTS DRIVE FOCUS

A TOOL THAT SUPPORTS THE ITERATION

CUSTOMER SUCCESS

FEEDBACK INSTRUMENTATION

GROW IS WHERE SYNERGY DRIVES GROWTH

THE FORK IN THE ROAD

Neglect Phase Advocacy Phase

TOGETHER WE BUILD

INSTRUMENT FOR FEEDBACK

THANKS!