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Presentation by Mr Mahendra Shrama on the Future of Localisation and his success stories with the Application Gujarati Pride.
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Mobile App Localization
Reaching out to Masses By
Mahendra A. SharmaCo-Founder & CTO, NicheTech
Short Intro
• 14 Yrs of IT experience• Co-Founder and CTO of NicheTech• Creator of Gujarati Pride range of Products• Marathon Runner for 2 yrs• Cricket Enthusiast • Active member at CSI Ahmedabad• MOMO advisory committee member
Why localization
Why Localization
Why Localization
What is English?
Ant in the Ant Farm
Why Localization on Smart Phones
Smartphone market share
Samsung Language Support
Whatsapp in Hindi on Windows
Whatsapp is now available in 32 Languages
Translate Now…
• But not using Google Translate
Translation Problems
Professional Translation
Professional Translation
Gujarati eBook App
Localization + Personalization
Personalization of Apps
Our Success
Success Continues
Quote
If you talk to a man in a language he understands, that goes to his head.
If you talk to him in his language, that goes to his heart. Nelson Mandela
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