Mobile App Localization

Reaching out to Masses By

Mahendra A. SharmaCo-Founder & CTO, NicheTech

Short Intro

• 14 Yrs of IT experience• Co-Founder and CTO of NicheTech• Creator of Gujarati Pride range of Products• Marathon Runner for 2 yrs• Cricket Enthusiast • Active member at CSI Ahmedabad• MOMO advisory committee member

Why localization

Why Localization

Why Localization

What is English?

Ant in the Ant Farm

Why Localization on Smart Phones

Smartphone market share

Samsung Language Support

Whatsapp in Hindi on Windows

Whatsapp is now available in 32 Languages

Translate Now…

• But not using Google Translate

Translation Problems

Professional Translation

Professional Translation

Gujarati eBook App

Localization + Personalization

Personalization of Apps

Our Success

Success Continues

Quote

If you talk to a man in a language he understands, that goes to his head.

If you talk to him in his language, that goes to his heart. Nelson Mandela

Questions?