Keyword Research & Content Planning For SEO by @bnnejn

Keyword Research & Content Planning For SEO

Presented by:Bonnie Stefanick,

Internet Marketing Ninjas

An Adventure in 2 Acts

Act I: 3 Rules for Keyword Optimization

Greatness

Act II:Marrying Keyword Insights & Content

Strategy

Act 1: Three rules for Keyword Optimization Greatness

1 - Never target just one keyword per page!

Hint: Use Google Adwords Grouping to help

2 – Identify Primary & Secondary Keywords for each

page

Hint: Spread sheet for laying strategy out

Here is a sample spreadsheet for mapping content optimization plan out <View sample URL>

3 – Let user intent guide you

Don’t be this guy!

Act II: Marrying Keyword Insights & Content Strategy

Content Strategy

Fitting SEO Optimization into the content strategy

Option 1: Sharing Space

How much space can you share?

Very little Space to Share

• <title>• <h1>,<h2>• Optimizing existing

contnet

Lots of space to share

• <title>• <h1>,<h2>• Optimized blocks of text• Optimized Internal

Linking

Option 2: Making Space

• Put

But wait, there’s more!

Informational Phrases Matter!

Questions

Twitter: @bnnejn Email: bonnie@imninjas.com

Website: bonnie@imninjas.com