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Keyword Research & Content Planning For SEO
Presented by:Bonnie Stefanick,
Internet Marketing Ninjas
An Adventure in 2 Acts
Act I: 3 Rules for Keyword Optimization
Greatness
Act II:Marrying Keyword Insights & Content
Strategy
Act 1: Three rules for Keyword Optimization Greatness
1 - Never target just one keyword per page!
Hint: Use Google Adwords Grouping to help
2 – Identify Primary & Secondary Keywords for each
page
Hint: Spread sheet for laying strategy out
Here is a sample spreadsheet for mapping content optimization plan out <View sample URL>
3 – Let user intent guide you
Don’t be this guy!
Act II: Marrying Keyword Insights & Content Strategy
Content Strategy
Fitting SEO Optimization into the content strategy
Option 1: Sharing Space
How much space can you share?
Very little Space to Share
• <title>• <h1>,<h2>• Optimizing existing
contnet
Lots of space to share
• <title>• <h1>,<h2>• Optimized blocks of text• Optimized Internal
Linking
Option 2: Making Space
• Put
But wait, there’s more!
Informational Phrases Matter!