John Ellett, nFusion

OVERWHELMING COMPLEXITY?

ORUNPRECEDENTED OPPORTUNITY?

CUSTOMERS ARE DIGITALLY ENABLED AND SOCIALLY CONNECTED.

THEIR DECISION JOURNEYS HAVE SHIFTED.

TRADITIONAL CAMPAIGNSVS.

CONVERGED CAMPAIGNS

BRAND IDEA

PAID

EARNED

BRANDEXPERIENCES

PAID

EARNED OWNEDOWNED

stories.sandisk.com

THE CMO MANIFESTOBy: John Ellett, CEO, nFusion

I’M NOT HERE TO MAINTAIN THE STATUS QUO BUT TO BE A LEADER OF POSITIVE CHANGE

FOR MY ORGANIZATION.

CHANGE AGENT

WE CAN DO ANYTHING, BUT WE CAN’T DO EVERYTHING, SO WE MUST BE FOCUSED

AND INTENTIONAL IF WE ARE TO BE GREAT.

PURPOSEFUL

MY EARS WILL BE OPEN, MY HAND EXTENDED AND MY MIND ACTIVE. TRUST WILL

BE BUILT ONE RELATIONSHIP AT A TIME. AND WE WILL

SUCCEED TOGETHER.

COLLABORATIVE

I WILL BRING FOCUS WHERE THERE IS AMBIGUITY, CLARITY

WHERE THERE IS CONFUSION AND INSPIRATION WHERE

THERE IS DOUBT.

BOTH-BRAINED

WE WILL EMBRACE FEEDBACK, STAY ATTUNED TO

MARKET DYNAMICS, LEARN WHAT WORKS AND OPTIMIZE

ACCORDINGLY.

ACCOUNTABLE

BY REMAINING RESILIENT, RESPONSIBLE AND

RELENTLESS, WE WILL PROVE THE SKEPTICS WRONG AND

EXECUTE BRILLIANTLY IN SPITE OF THE CHALLENGES

WE ENCOUNTER.

COURAGEOUS

jellett@nfusion.com

blogs.forbes.com/johnellett/

johnfellett

@jellett

THANK YOU

ABOUT NFUSION

Partner with

MARKETING CHANGE AGENTSto do remarkable things in anever-changing digital world.

INITIATIVES

BRANDRevitalization

DIGITALTransformation

SALESAcceleration

CUSTOMER ENGAGEMENT FRAMEWORK

IN-CHANNELPromotional Displays

Partner Enablement ToolsDigital POS

BRAND.COMSocial.com/Brand

Landing PagesEngagement Content

Multi-device

PAIDDisplay AdvertisingMobile Advertising

Traditional AdvertisingPaid SearchPaid Social

OWNEDOrganic Search

Content MarketingEmail

EARNEDSocial Platforms

Product Review SitesBloggers /Vloggers

Forums

MA/CRM SYSTEMS

INSIGHTS ANDSTRATEGY NURTURE PROGRAMS

SALESSALES ENABLEMENT TOOLS

®

®

B2B Technology

Consumer Electronics

Durables

Financial Services

Food and Beverage

Healthcare

Restaurant

Retail

Telecom

CLIENTS