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Introduction to
HASHTAGS
# # # # # #
# # # # # # # # # # # # # # # # # # #
Lindsay Nyquist
Director of Digital Communication
Fort Lewis College
@nyquistify
What is a hashtag?
What is a hashtag?
A hashtag is a word or
an unspaced phrase prefixed
with the number sign ("#").
Wikipedia
What is a hashtag?
It is a form of metadata tag.
Wikipedia
What is a hashtag?
A theme for a conversation.
Hashtags are …
Specific to their platforms.
Hashtags are …
Created through usage.
Hashtags are …
Not owned by anyone.
History of the hashtag
Added to the Oxford English Dictionary in June 2014
Wikipedia
Use of the # sign in Twitter was created by Chris Messina in August 2007:
First use of the term "hash tag" was in a blog post by Stowe Boyd,
"Hash Tags = Twitter Groupings,” in August 2007
What is the difference?
#visitdurango
@visitdurango
Technical specs of a hashtag
• No spaces
• Numbers and letters only
• Upper & lower case letters are
interchangeable
• Can be used in a sentence or following it
Ways to use hashtags
1. Join a global conversation
#SuperBowl
#Olympics
#FeelTheBern
#MarchMadness
#GOP
#WomensHistoryMonth
#NationalOreoDay
#Trubama
#kittens
#YOLO
Ways to use hashtags
2. Start a local conversation
#fortlewiscollege
Ways to use hashtags
3. As an aside / joke
#icantbelievethisishappening
#thisisthebestdayevereverever
Use in advertising
Can hashtags use go wrong?
Yes.
BASHTAGS
Bashtags: #mcdstories
Bashtags: #mcdstories
Bashtags: #mcdstories
Bashtags: #mcdstories
Bashtags: #mcdstories
Last Thursday, we planned to use two different hashtags during a
promoted trend — #meetthefarmers and #mcdstories.
While #meetthefarmers was used for the majority of the day and
successful in raising awareness of the Supplier Stories campaign,
#mcdstories did not go as planned. We quickly pulled #mcdstories and
it was promoted for less than two hours.
With all social media campaigns, we include contingency plans should
the conversation not go as planned. The ability to change midstream
helped this small blip from becoming something larger.
--McDonald’s social media director Rick Wion
Hypervocal..com
An online social networking service
that enables users to send and read short
140-character messages
Launched July 15, 2006
Wikipedia
Twitter accounts
Username & password
“handle”
15 characters or less
Twitter accounts
Business accounts
vs.
personal accounts
Twitter accounts
Verified accounts
Twitter terminology
TWEET
An update that you post to Twitter
that is 140 characters or less.
Noun or verb.
Visible to anyone on Twitter.
HubSpot
Twitter terminology
FEED /
TIMELINE
List of tweets that
constantly updates.
In chronological
order.
HubSpot
Twitter terminology
FOLLOWER
Someone who follows you on Twitter.
They see your updates in their feed.
HubSpot
Twitter terminology
TREND / TRENDING TOPIC
A topic being discussed across Twitter.
Noted by hashtag or keywords.
HubSpot
How to use Twitter
LIKE (formerly FAVORITE)
Represented by a small heart icon in a Tweet.
Used when users like a Tweet.
Lets the original poster know that a user liked
their Tweet.
HubSpot
How to use Twitter
RETWEET
Sharing others’ content.
Can be exact or quoted.
HubSpot
How to use Twitter
@ MENTION
Tagging someone on Twitter.
That user will be notified.
HubSpot
How to use Twitter
DM / DIRECT MESSAGE
A private message between two
Twitter users who follow each other.
HubSpot
How to use Twitter
REPLY
Conversation back and forth between users.
Tweet begins with @username.
Replies can be seen
by everyone.
HubSpot
Managing Twitter
WEB VS. MOBILE
Managing Twitter
NOTIFICATIONS • Notifications tab shows you
– which of your Tweets have been liked
– the latest retweets (of your Tweets)
– Tweets directed to you (@replies and mentions)
– your new followers
• Can be found online, Twitter app, push notifications,
and web notifications.
Twitter Help Center
Managing Twitter
LISTS A curated group of Twitter users.
You can create your own lists or subscribe to lists created
by others.
Viewing a list timeline will show you a stream of Tweets
from only the users on that list.
Twitter Help Center
Managing Twitter
MANAGEMENT TOOLS Tweetdeck
Hootsuite / Sprout
Link shorteners
Voice on Twitter
Brief (140 characters) and abbreviated
Popular with news, updates, timely information
Direct or funny
Hashtag-friendly
Links, photos, videos, Twitter cards becoming more
popular
A virtual discovery, collection and
storage tool that allows users to
create pinboards on which to
collect ideas.
Launched March 2010
Pinterest accounts
Business accounts vs.
personal accounts
Statistics
Verification of website
Rich pins
League Computers
How to use Pinterest
FEED Chronological collection of pins by users you follow
and recommendations from Pinterest
HubSpot
How to use Pinterest
PIN A piece of content
pinned by a user
Includes a caption, often with hastags
Clicking will usually take users to a site with more detail
HubSpot
How to use Pinterest
REPIN Post that piece of content on your own board, with
your own caption and hashtags
The original poster is notified
HubSpot
How to use Pinterest
LIKE (LOVE)
Indicate that you like the content
The original poster is notified
HubSpot
How to use Pinterest
SEND Send the content directly and privately to another
Pinterest user
HubSpot
How to use Pinterest
SHARE Post the content on Facebook
HubSpot
How to use Pinterest
RICH PINS Additional content
App Pins, Place Pins,
Product Pins,
Movie Pins, Article
Pins, Recipe Pins
HubSpot
Managing Pinterest
MANAGEMENT TOOLS
Statistics available within the app, but no pre-
scheduling
Tailwind
Piqora
HubSpot
Voice on Pinterest
Inspirational, enthusiastic, engaged
Honest, but sales messages accepted
Hashtag-friendly
An online mobile photo-sharing,
video-sharing and social networking
service that enables its users to
take pictures and videos, and share them
Launched October 2010
Instagram accounts
Username & password
Instagram accounts
Business accounts vs. personal accounts
Instagram accounts
Mobile access required
How to use Instagram
HOME / FEED Reverse chronological listing of
all users followed
How to use Instagram
EXPLORE Find new users or posts
Search by users, hashtags,
or popular
How to use Instagram
NOTIFICATIONS • When a user likes or comments on
one of your photos.
• When a user @mentions you in a
comment.
• When your photo is posted to
the Popular page.
• When you are tagged in a photo.
How to use Instagram
PROFILE
How to use Instagram
POST A PHOTO • Take a new photo or choose
existing
• Crop to square (or not!)
• Apply filters & adjust settings
• Add a caption, location,
hashtags, and tag people
Voice on Instagram
Younger, more urban
Hashtag friendly; often stacked at the
bottom of posts
Funny / ironic
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