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Integrated Marketing Solutions for Small Business is a step-by-step guide to marketing success This slideshow is created and presented by Pepper Gang, Boston digital marketing agency (http://www.peppergang.com). The multi-channeled nature of the modern, digital consumer, needs to be taken into account when crafting an effective marketing plan. In this comprehensive small business white paper, we'll walk you step by step through your approach to: + Marketing to the digital consumer + How to use an integrated approach + The toolbox of everything you'll need + Strategy implementation + How to effectively craft a measurement plan + Fill out your details below to get access to our Free guide. To learn the complete solution of integrated marketing for small business, please visit Pepper Gang's digital marketing resource center and download the full white paper at http://www.peppergang.com/integrated-marketing-solutions-for-small-businesses-white-paper/
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Step by step to Marke.ng Success
Integrated Marke,ng Solu,ons for Small Business
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Modern Age
Decision process is much more complex.
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Digital Consumer
• Smartphone, tablet, laptop, etc. Consumers can reach for their smartphone, tablet, or laptop.
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How? = Integrated Approach
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The Toolbox Paid adver.sing
Video marke.ng
Email marke.ng
Blogging + Content marke.ng
Search engine op.miza.on
Social media marke.ng
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Paid Adver.sing/PPC
• Search
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Paid Adver.sing/PPC • Display: remarke.ng
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Paid Adver.sing/PPC
• Display Targe.ng Op.ons ! Placements ! Contextual Targe.ng ! Interest Categories ! Topics
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Paid Adver.sing/PPC • Addi.onal Adver.sing Opportuni.es ! Na.ve Ads ! Social Media Ads ! Shopping Campaigns ! Mobile Marke.ng
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Video Marke.ng
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Email Marke.ng
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Email Marke.ng
• Workflow Automa.on
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Blogging
• Content Marke.ng
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SEO
• Search Engine Op.miza.on
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Social Media Marke.ng
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Reputa.on Maintaining
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Strategy
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• ASract • Convert • Retain
Measurement Plan
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Measurement Plan
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