Instagram and pinterest for business in hancock oct 2015

for business

05/02/2023 3Go LIKE my Page!Facebook.com/HalvorsonNewMedia

What I do

4

• 7 Twitter accts• 3 FB Pages• 2 blogs• Create online courses• Lead workshops for small

biz owners• Spend 1.5 hours each

day just learning

Who are you and why are you here?

HalvorsonNewMedia.com 5

What else do you do on social media?

Today’s agenda

Pinterest67%

In-sta-

gram33%

Breakdown

Next week!

THE BASICS: Jaffrey, Nov. 17

Watch for more info

Today’s Pinterest topics

1. What is Pinterest & who uses it?

2. Getting started3. Best practices

Master Facebook, then…

But first…

You MUST know your market

BUT, here’s the real point

“an online

pin board”

…

Catagorize and store web stuff of importance to you

And NOW, buy directly, sometimes

IT’S ALL ABOUT THE GRAPHICS…

Terms to

Know• Pin

• Board

• Re-Pin

Search for low-fat recipes…

1) Business Pins its own

things(in detail

later)2) Users Pin

the things they find—

on websites or within Pinterest

How does it get there?

Add-on button sits next to my browser search button

A Pin gets an average of 11 Re-pins

But even better is having someone FOLLOW your

boards

Re-Pinning is what EVERY business wants to happen

Boards: The Centerpiece of Pinterest

Users put you on their “Boards”

Continuous feed

FOLLOW ALL, if they’re a true fan

So, you have a website, do you need Pinterest, too?

OYes!—If your content is highly visual

OYes!—If your key customers—target market—is FEMALE and CERTAIN AGE

How users

get back to your website

…

1) I find this item among many

others

2) Click on the photograph…

3) The originating website

Getting Started

Click icon to add picture

Pinterest for Business

Business.pinterest.com

Pinterest says..OWhat’s your goal for this Pin? OWhat does your company value? OWhat is your persona? OWhat makes your business unique? OHow do you want people to feel

after interacting here? OWhat do you want people to

remember?

Strategy: Your Pins should be…

OHELPFUL Informative and useful to people

OBEAUTIFUL So compelling and creative you have to look closer

OACTIONABLE Helping people take action on their interests

YES

NO

HIGH QUALITY

How often?OPin at least once a day so your followers get fresh content in their home feeds.

Full descriptionsOgives context OpositiveOhelping people imagine what they might do with the Pin

Othoughtful, timeless text

Pin things your READERS care about (not you)

What to post?OWhat is already popular with

your company OA certain product that’s

selling well OPart of website needs more

trafficOQuestions you get asked all

the time.

Cool usesOCreate gift guides. 

OShow off playlists. 

OMake a reading list.

ODo giveaways. 

Next, how can you display it visually

FOLLOW THE PINTEREST BLOG FOR TIPS

O https://business.pinterest.com/en/blog

“Create boards

that reflect your

business values.”

Sample here

“Tell a story

beyond the

products and

services you offer.”

Your tasksOPin high quality, original content

to specific boardsO“Curate” quality content from

other people or companiesOMake it easy for visitors to your

website, blog or e-commerce site to “Repin” your content

How YOU

create a pin…

THINK OF YOURSELF AS A CURATOR

Use 1)Key words2)CALLS TO ACTION

Remember how users pin…

Make it easy for web visitors to pin your content

Best practic

es

Use key words in descriptions

Key words here

Selling something on a website?? Use “Rich Pins”

https://help.pinterest.com/en

Add your logo…sometimes

Don’t be all about you

Learn from your Analytics: “Verify your website”

OWhat content from your website is most interesting

OAdjust your times of day or types of content

Build a Board “in secret” first and then, after you’ve got 4 or 5 pins there, make it public

ReviewOCurate AND create great

contentOProvide what your audience

wants, not youORe-Pin the work of othersOUse the site consistentlyOPut the PIN IT button on your

own websiteOAttach the PIN IT function to

your web browser

Instagram for Business

OWhat is InstagramOInstagram demographicsOUsing Instagram strategicallyOStarting your accountOCreating contentOPitfalls to avoid

Topics

Source: Pew Center for Internet and American Life

Instagram is on the rise

Who uses Instagram?13 percent overall average

Under 30 really use it like Facebook

Maybe on Instagram Probably not on Instagram

Most users connect their feed to their Facebook status updates—easiest way to show photos over to your Facebook friends and family

BEFORE YOU BEGIN…

• Buy from us• Get to know us• Get to like us• Learn from us

Determine your goals

Common goal: build brand identity

Naming of parts…

1) Newsfeed2) Explore3) Take the

photo or video

4) Account activity (next slide)

5) Your profile info

Double-tap anything to LIKE it

You can tag people in your photos if you are following them on Instagram much like Facebook

Anything you see, you can

send to Facebook,

Twitter or a blog post using the

URL

Feel like something you want to try? First…

Plan your visual

content strategy

Where will the content come from and WHO will do it, and

how often?

Plan “campaigns”…a bunch of posts

related to a certain theme

Promote the campaign elsewhere

Starbucks holiday here

Practical considerations

Develop a company “style”

Open an account

Build your profile

Code for your website

Find people to follow—use the cogwheel at the top

Your email address book

Celebrities, high follower count, related content by key words

Try #nh or #peterborough for starters

Following

Like or Comment

Before you post, study others

Hashtag strategies

Get to know hashtags

ICONOSQUARE

Think “Keywords”…how would a

customer search for your

content

Best practices in

posting

Invite comment

Show, don’t sell

Get creative

Be exclusive

Some of your photos

should ONLY

appear here, no other

sites

Contest possibilitiesOShow a photo of your product & add a guessing gameOReaders submit photos

of themselves using a productOShow unusual uses for this product

1) Don’t just repurpose

2) Don’t post too often3) follow others

Once you’ve mastered it, measure itUse iconosquare

“Engagement”

Resources

Instagram for Business

Instagram Analytics

Social media e-courses

Six businesses that understand Instagram

5 Instagram tools to better manage your marketing

Christine Halvorson founded Halvorson New Media in 2006

after serving as the first Chief Blogger at Stonyfield Farm in Londonderry, New Hampshire. She now teaches businesses to use social media strategically. She creates content, including videos. Christine is a frequent guest speaker and trainer, and has served as an adjunct professor at Southern New Hampshire University and the University of New Hampshire-Manchester.

About Halvorson New Media

She currently writes and manages the blogs for the New Hampshire Small Business Development Center and Customer Perspectives. She publishes social media tips and tutorials at The Social Media School of New Hampshire.

This is her seventh e-course for the NH SBDC.

About Halvorson New Media

O To use rich pins, you need to apply for them. According to Pinterest, there are four steps to this process.

O Decide which type of rich pin you want to use.O Read the documentation for your chosen rich pin

type.O Add the appropriate metatags to your website.O Validate your rich pins and apply to get them on

Pinterest.O You can find out more about applying for and

enabling rich pins on Pinterest's developers page

O Tagging users: Just like on Twitter, you can tag users using the @ symbol on Pinterest. When you're writing a description for your pin or adding a comment to someone else's pin, just type in the @ symbol and the username of the person you want to tag, and they'll be notified.

O Karen Leland, branding, marketing and content expert at Sterling Marketing Group suggested using these features to promote other brands.

O “Build your brand by engaging with the community via repinning, commenting on and liking other pins,” she said, adding that tagging other users in your pins' descriptions is a good way to reach out, too. 

O Connect to your other networks. You can connect your Pinterest account to your Facebook, Twitter, Google+, Gmail and Yahoo accounts, and can choose to log in with Facebook and/or Twitter (instead of typing in your email and password) as well. Connecting to your Gmail and Yahoo accounts allows you to find and connect with your contacts who already have Pinterest accounts, and when you connect to your other social networks, they'll be displayed on your profile so pinners can easily find you elsewhere on the Web.

O Add a Pinterest board widget to your website. This is a great way to let visitors to your website know that you're active on Pinterest. Just choose the board you want to share, paste the URL into the widget maker, choose the size you want, and click the "Build It!" button. Then, embed the code on your website somewhere visitors will see it.

ADVANCED PINTEREST SKILLS…BUILD LANDING PAGES TO GIVE SOMETHING AWAY, THEN USE PINTEREST TO DRIVE TRAFFIC TO IT