Innovation in Digital Marketing - Learnings from 3 Continents

Online Marketing Innovations For the Gambling Industry

Jason FosterHead of iGamingChalkline Sports

Full presentation available at: www.chalklinesports.com

#GamblingIndaba

#Gambling

#GamblingIndaba

What We’ll Cover

Data supports ‘mobile first.’ Personalisation is table stakes.Content drives cost-effective conversions.

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

What We’ve Learned

#GamblingIndaba

US Annual Handle (2015)

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Mobile Wagers (2015)

#GamblingIndaba

Live in Play(2015)

#GamblingIndaba

#GamblingIndaba

#GamblingIndaba

Average: 25.7%

What We Have Learned

Data supports ‘mobile first.’ Personalisation is table stakes.Content drives cost-effective conversions.

#GamblingIndaba

Three Things To Do TODAY

ON YOUR PHONE:Search your company with three keywords.Sign up for your own loyalty program. Place a bet or book a room.

Share your thoughts on your experience with your digital lead.

#GamblingIndaba

Online Marketing Innovations For the Gambling Industry

Jason FosterHead of iGamingChalkline Sports

Full presentation available at: www.chalklinesports.com

#GamblingIndaba

#Gambling