#Inbound14 Wrap Up

Sales & Marketing Forum: Inbound 2014 Wrap Up

September 29, 2014

Sponsored by 19 Oaks | #InboundWrap

19 Oaks at Inbound 2014 So exciting!

What is Inbound?

How do you do Inbound?

Keynote Quote

“Great  companies  start  because  the  founders  want  to  change  the  world  –  not  make  a  fast  buck.”  

——Guy Kawasaki

The Perfect Post

Be brief. 50 character headlines 2-3 sentence body 100 characters or less on Twitter

Be bold. Active voice Share opinions Support causes

patagonia.com 9/21/14

Be valuable. Information Analysis Assistance Entertainment

Be a pal. Credit your sources Tag and mention people Retweet, like and share Embrace hashtags Say thank you

Be visual. Use photos, gifs & video A LOT Have fun with typography

Be prolific. Post often Schedule and spread out Cross-post

Keynote Quote

“I think of a brand as an insertion of value, to give it substance and meaning.” ––Martha Stewart

Email Best Practices

Know your audience.

19oaks.com/buyer-­‐persona-­‐profile-­‐kit  

Segment.

It’s all about “you.”

Messaging

Develop buyer personas Maintain your lists Speak to the needs of the customer Consider context and point-of-view Know your objective Create a clear call-to-action

Optimizing

10 unique subject lines A/B test Send “from” a real person Resend to unread contacts Customize transactional emails Be mobile-friendly Send triggered responses based on action Integrate across channels

Measuring

Campaign vs. send What metrics matter? Did clicks lead to conversion? What’s the long term impact?

Keynote Quote

“The responsibility of leadership is not to come up with all

the ideas but to create an

environment in which great ideas

can thrive.” ––Simon Sinek

Simple Unexpected Concrete Credible Emotional Story

6 Criteria

The Future of Consumerism

Mobile.

Efficient  and  impermanent.  

Global.

Multiplatform.

Youtube Instagram Facebook Aeropostale Dancing with the Stars

Keynote Quote

“When you look at successful attempts

at transformation you will see an act

of reframing the problem that makes

the revolution possible.”

–Malcolm Gladwell

Qualify the company, not the contact.

Agility & Relevance

F.E.A.R. False Evidence Appearing Real

Keynote Quote

“You are stronger than anything you are afraid of.”

––Shiza Shahid

Change & Transformation

Leadership & Culture

Transparency & Content

Questions?

Shay Bellas @sbellas Carole Mahoney @icarolemahoney Georgia Barnes @deargeorgia 19 Oaks @19oaks

Further Reading @mitchjoel @epicgraphic @heinzmarketing @ekaterina @dharmesh @paulroetzer @guykawasaki

Thank you!

One Dana Street, Portland, ME 04101 | (207) 619-7155 | grow@19oaks.com