iBeacons, a Business Case for Marketers

iBeaconA Business CaseHow to Monetize on Beacon and

Bluetooth Technology

Create Relevance, No intrusion

Appsolute Value ?

Forrester likes to call

us a

‘Mobile Engagement

Provider’

Look out for Forrester’s

Playbook

‘Wanted Mobile

Engagement Provider’ –

We cannot tell it any better

BTW, what is wrong with

this guy behind me?

Well, he is not engaged. We don’t like that. We

don’t like to leave a customer behind….

Learn more..

www.appsolutevalue.ca

Courtesy : TriStar Pictures

OK, Now..show me The Money, dud!

No tech-story today – We estimate the audience wants to hear about ROI and Go-to-Market

Just remember

this…beacon technology

has a great

reach….beacons can

detect now devices up to

70 Meters !

Source: latitude

Source: Google Research

In market findings

Sources: Mobilemarketing.com and inmarkt

19X

16.5X

6.4X

Its not all about the numbers….

Apple started this whole thing….again !

iBeacons are created to enable awesome things when

mobile phones are nearby your business – Provide Great New Location-Based Services!

Hmm…yeah…but GPS and other apps like Yelp and Foursquare already detect my business, no ?!

Not Really

The accuracy of GPS and GPS-driven apps

is about 30 ft (10m) and this get worse

once indoors.

Best location determination is now a

combination of GPS, WiFi and Cell Triangulation.

In our Mobile World – Context Matters !

Retail is leading the force….

RevampExpensive stores

Into The

Next Killer App

the physical channel with the digitals…!?

MonetizeOn Your

CustomersLocation

Mobileis

Your NewStore’s

Front Door

Your store as a

Digital- enabledInspirational

Site

Everybody a winner

Improve Loyalty

SocialexposureUpsellBusiness case

drivers

Lots of Moments of Truth to increase (app) engagement

The mobile device and apps are extremely well equipped to have customers sharing their experience to all the various social networks. If it is about in-store specials, personal offers or their very new purchase (experience), it is being shared to their relevant personal networks and the brand flows to the social networks by brand ambassadors

Other in-store-engagement mobile marketing strategies:

oIn-store shopping assistance oIn-store customer service request oAwareness building around events, customer service or new products oUp-sells or cross-sells oPersonal shopper notification oFulfillment notifications oProduct availability for wish list or shopping list oCheck-in prompts oEntry offers oExit survey oBounce back coupons oExit thanks (Never forget to say ‘Thank You !!’)oReturning incentivesoFeedback loops (include app-controlled store experience survey)

Creating Appscentric

Shopping Experience

Best Use cases: Mobile Loyalty - Couponing

Source creditscore.net

Source Mobilemarketingwatch

Source: Statista

Learn more..

www.appsolutevalue.ca

What do I need ? Beacon and Apps !

2 Starbucks Coffee per store

We recently calculated for a larger

Canadian Retailer the annual total

cost of ownership for a brand-owned

retail app is nothing more than 2

cups of Starbucks Coffee per store.

So Retailers reunite !

and….what’s the ROI ?

2 days to install the beacons

Beacon is inexpensive technology.

It takes around two days to install

and map the Ibeacons in a store

and integrate it with the app(s)

One Rule Please

Do not be thatIntrusive Marketer

Being intrusive,

you will not unleash

The Power of Mobile

Marketing

Many Use Cases worldwide reveal the secrets to success in mobile marketing

AirportsLarge amount of use cases:

- Airlines

check-in, boarding announcements, upgrades

- Airport Service providers

Parking, travel booking, car rental companies

- In-Airport Commerce

Food courts, Duty free retailers

Results: better customer services, improved

passenger traffic, more revenues.

Entertainment

More fun on your mobile now at some MLB

Ballparks. MLB was one of the first (NBA followed

soon) integrating ibeacons with their “at the

Ballpark” app. Just a dozen of beacons did the job

like seat upgrades, special offers at in-stadium

Retail Outlets and general information.

The results, not only better engagement with fans,

revenues increased (some with double figures) for

the various stakeholders of the particular MLB

association

Healthcare

The use of beacons in health institutions is much an

undiscovered journey.

Yet first results of Appsolute Value’s

Pilots in Ontario show that beacons help clinics and

hospitals to upgrade their services to patients.

The use of beacons also help, e.g. elderly homes to

- Streamline processes,

- Provide better care, it

- Involvement of patients in taking control of their

own health.

Results; Large cuts of healthcare cost !

Pharmacies like Duane Reade (Walgreens) have rolled

out an upgrade of their app to provide more in-store

engagement (incl. health product information)

connecting with Beacons.

Results: In-store app usage has raised to 55% with a

more than 40% increase year over year

Learn more..

www.appsolutevalue.ca

Urban Transportation

US Public Transit Companies are investigating geo-targeting opportunities to offer customized messages to passengers who opt in.

This is not only specific transit information but also receiving push notifications offering coupons and promotions once they are nearby or arrive at a station or terminal.

Hospitality

For Starwood hotels and Disney, Beacons have shown this is not a ‘ Mickey Mouse’ Solution !

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