Hy.ly Analytics: Big Data for Multifamily Operations

12/7/151

2

Outline• Big Data Strategy: Transform your organization in 3 steps

• Big Data Product: Hy.ly Analytics

• Big Data Impact: Aligned and Actionable Metrics for All

12/7/15

3

Activity:Capture the email

Anonymous Lead

Activity:Nurture the Lead

Email-Ready

Activity: Show the propertyTour-Ready Activity:

Close the LeadMQL

Anonymous Lead Email-ready Lead Tour-ready LeadMarketing Qualified Lead (MQL)

1. Align Organization on Conversion Model

12/7/15

4

2. Establish Key Metrics for the Organization

COO Metrics

Cost per Leaseby ILS

Cost per Leaseby Ad Channel

Cost per Leasefor Branding Efforts

Compare Leasing Metricsacross Regions

Regional Metrics

Lead-to-ToursRatio

Tours-to-LeaseRatio

Average time fromLead to Lease

Compare Leasing Metricsacross Properties

Property Metrics

Lead Trends

Leasing Trends

Top Lead and LeaseSources

Compare withRegional Benchmarks

Marketing Metrics

Website Visitor Trends

Contacts Submitted

Emails Sent, Opened& Unsubscribed

Tours Scheduled

12/7/15

5

3. Provide Visibility to Key Metrics to ALL

12/7/15

6

Outline• Big Data Strategy: Transform your organization in 3 steps

• Big Data Product: Hy.ly Analytics

• Big Data Impact: Aligned and Actionable Metrics for All

12/7/15

7

Hyly Analytics: Architecture

Data Store

Property #1Property #2

…Property #N

Dashboards

Explorers

Budget – Projected & Actuals

Site Visits (Google Analytics)

Contacts > Emails > Tours

Lease Management System

Resident Management System

Custom

1. Source Data 2. Store & Summarize 3. Analyze

12/7/15

Lease Dashboard Budget Dashboard

Instant Insights

10

Outline• Big Data Strategy: Transform your organization in 3 steps

• Big Data Product: Hy.ly Analytics

• Big Data Impact: Aligned and Actionable Metrics for All

12/7/15

11

Big Data is Transformational• Big Data is changing all industries

• Especially needed in Multifamily that is financially driven: NOI, ROI, Occupancy Ratios, Average Rental Prices

• Transform from top to bottom• COO• Regional Managers• Property Managers• Marketing Team

12/7/15

12

Senior Management (COO)• Improve operations using hard data

• Get your organization on the same page by using the same metrics from top to bottom.

• Improve budgeting using ROI Analyzer

Sample Metrics

Cost per Leaseby ILS

Cost per Leaseby Ad Channel

Cost per Leasefor Branding Efforts

Compare Leasing Metricsacross Regions

12/7/15

13

ROI Analyzer

12/7/15

14

Regional Manager• Guide each property to better performance by

establishing universal metrics across all properties.

• Create friendly competition amongst properties to match and improve conversion ratios.

• Share and establish best practices in each property to improve performance.

Sample Metrics

Lead-to-ToursRatio

Tours-to-LeaseRatio

Average time fromLead to Lease

Compare Leasing Metricsacross Properties

12/7/15

15

Regional Manager

12/7/15

16

Property Managers• Create reports for Property Owners that trend

leads acquired, tours executed and leases signed.

• Watch the same metrics that the COO and Regional Managers are watching.

• Improve practices across the leasing staff to improve the universal metrics for the property.

Sample Metrics

Lead Trends

Leasing Trends

Top Lead and LeaseSources

Compare withRegional Benchmarks

12/7/15

17

Property Manager

12/7/15

18

Marketing Managers• Analyze the website visitors to lease funnel

• Website Users• Contacts Submitted• Emails Opened• Tours Scheduled• Leases Signed

• Develop Conversion Benchmarks for each property

• Improve Marketing Best Practices to apply to each property

Sample Metrics

Website Visitor Trends

Contacts Submitted

Emails Sent, Opened& Unsubscribed

Tours Scheduled

12/7/15

19

Marketing Manager

12/7/15

Want to learn more? Get in Touch!Bill Emrich

VP, Business Development

Email: be@hy.ly

Call: +1 (301) 535-1343

Hy.ly Inc.Learn More: http://hy.ly/sites/

Contact Form: http://hy.ly/get-in-touch/

12/7/1520