Embed Size (px)
Citation preview
12/7/151
2
Outline• Big Data Strategy: Transform your organization in 3 steps
• Big Data Product: Hy.ly Analytics
• Big Data Impact: Aligned and Actionable Metrics for All
12/7/15
3
Activity:Capture the email
Anonymous Lead
Activity:Nurture the Lead
Email-Ready
Activity: Show the propertyTour-Ready Activity:
Close the LeadMQL
Anonymous Lead Email-ready Lead Tour-ready LeadMarketing Qualified Lead (MQL)
1. Align Organization on Conversion Model
12/7/15
4
2. Establish Key Metrics for the Organization
COO Metrics
Cost per Leaseby ILS
Cost per Leaseby Ad Channel
Cost per Leasefor Branding Efforts
Compare Leasing Metricsacross Regions
Regional Metrics
Lead-to-ToursRatio
Tours-to-LeaseRatio
Average time fromLead to Lease
Compare Leasing Metricsacross Properties
Property Metrics
Lead Trends
Leasing Trends
Top Lead and LeaseSources
Compare withRegional Benchmarks
Marketing Metrics
Website Visitor Trends
Contacts Submitted
Emails Sent, Opened& Unsubscribed
Tours Scheduled
12/7/15
5
3. Provide Visibility to Key Metrics to ALL
12/7/15
6
Outline• Big Data Strategy: Transform your organization in 3 steps
• Big Data Product: Hy.ly Analytics
• Big Data Impact: Aligned and Actionable Metrics for All
12/7/15
7
Hyly Analytics: Architecture
Data Store
Property #1Property #2
…Property #N
Dashboards
Explorers
Budget – Projected & Actuals
Site Visits (Google Analytics)
Contacts > Emails > Tours
Lease Management System
Resident Management System
Custom
1. Source Data 2. Store & Summarize 3. Analyze
12/7/15
Lease Dashboard Budget Dashboard
Instant Insights
10
Outline• Big Data Strategy: Transform your organization in 3 steps
• Big Data Product: Hy.ly Analytics
• Big Data Impact: Aligned and Actionable Metrics for All
12/7/15
11
Big Data is Transformational• Big Data is changing all industries
• Especially needed in Multifamily that is financially driven: NOI, ROI, Occupancy Ratios, Average Rental Prices
• Transform from top to bottom• COO• Regional Managers• Property Managers• Marketing Team
12/7/15
12
Senior Management (COO)• Improve operations using hard data
• Get your organization on the same page by using the same metrics from top to bottom.
• Improve budgeting using ROI Analyzer
Sample Metrics
Cost per Leaseby ILS
Cost per Leaseby Ad Channel
Cost per Leasefor Branding Efforts
Compare Leasing Metricsacross Regions
12/7/15
13
ROI Analyzer
12/7/15
14
Regional Manager• Guide each property to better performance by
establishing universal metrics across all properties.
• Create friendly competition amongst properties to match and improve conversion ratios.
• Share and establish best practices in each property to improve performance.
Sample Metrics
Lead-to-ToursRatio
Tours-to-LeaseRatio
Average time fromLead to Lease
Compare Leasing Metricsacross Properties
12/7/15
15
Regional Manager
12/7/15
16
Property Managers• Create reports for Property Owners that trend
leads acquired, tours executed and leases signed.
• Watch the same metrics that the COO and Regional Managers are watching.
• Improve practices across the leasing staff to improve the universal metrics for the property.
Sample Metrics
Lead Trends
Leasing Trends
Top Lead and LeaseSources
Compare withRegional Benchmarks
12/7/15
17
Property Manager
12/7/15
18
Marketing Managers• Analyze the website visitors to lease funnel
• Website Users• Contacts Submitted• Emails Opened• Tours Scheduled• Leases Signed
• Develop Conversion Benchmarks for each property
• Improve Marketing Best Practices to apply to each property
Sample Metrics
Website Visitor Trends
Contacts Submitted
Emails Sent, Opened& Unsubscribed
Tours Scheduled
12/7/15
19
Marketing Manager
12/7/15
Want to learn more? Get in Touch!Bill Emrich
VP, Business Development
Email: [email protected]
Call: +1 (301) 535-1343
Hy.ly Inc.Learn More: http://hy.ly/sites/
Contact Form: http://hy.ly/get-in-touch/
12/7/1520
