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Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved.
3Steps to a Stellar Slideshare
Created by William Arruda Reach Personal BrandingCopyright 2015. William Arruda/Reach
Personal Branding. All Rights Reserved.
KNOWSHOWGROW
1.2.3.
Kyo
ur m
essa
ge
NOW
Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved.
TextFocusCopyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Copyright 2000-2015 Reach Personal Branding, William Arruda. All Rights Reserved.
Be clear about what you want to say
Know your target audience
Define the value you’re offering
1. KNOW
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Be clear about what you want to say
What?
Define your theme.Identify your top 3 points.
Repeat your theme for emphasis.
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Know your target audience
Know who they are.Understand what’s important to them.
Know where to reach them.
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Who?
Define the value you’re offering
What do you want them to know?
How do you want them to feel?
What do you want them to do?
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Why?
S HOW yo
ur s
tyle
Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved.
Captivate
2. SHOWUse fonts creatively
Add color for memorability
Use images to tell the story
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Use fonts creatively
fontsAvoid common fonts.
Choose only 2 or 3 max! I’m using Cholla & Verdana here.
Combine fonts for visual appeal.
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Add color for memorability
Go to: bit.ly/brandcolor to identify your brand color. Use it consistently.
Avoid using all colors of the rainbow!
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Use images to tell the story
Choose photos or illustrations.
Reinforce the message.
Repeat images for emphasis.Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
G ROW yo
ur fan
s
Copyright 2000-2013 Reach Personal Branding, William Arruda. All Rights Reserved.
AttractCopyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
3. GROWMake it easy to find
Share it on LinkedIn
Direct people to you
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
“keywords”
Include keywords in the filename.
Add keywords to the description and tags.
Repeat keywords multiple times in the presentation.
Make it easy to find
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Add it to your activity feed.
Share it with all relevant groups.
Include it in a LinkedIn long-form publishing post.
Share it on LinkedIn
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Make it easy for them to reach out.
Provide contact details.
Include info about you in the copyright line on every slide.
Direct people to you
Copyright 2015. William Arruda/Reach Personal Branding. All Rights Reserved.
Copyright 2000-2015 Reach Personal Branding, William Arruda. All Rights Reserved.
williamarruda(at)reachcc.com
@williamarruda
linkedin.com/in/williamarruda
youtube.com/williamarrudareach
www.williamarruda.com
www.forbes.com/sites/williamarruda
www.slideshare.net/williamarruda
To contact me:
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