How to set up a superior blog in 6 steps? - #InBoundAge2014

How to set up a Superior Blog in 6 steps?By

Muhammad OmarCO-Founder & Blogger at E3langi.com

asst. Brand Manager at Sarmady – A Vodafone Company

Why to blog?

Encouraging Arabic content

Sharing Knowledge Personal BrandingMonetizingSelf-Development

What/ How to blog?

Building your Brand Identity

Building your team Building your product

Managing your Product Lifecycle

Building your communication

channels

Analysis & Optimization

Building your Brand Identity

Positioning:- Core Values / Extended Values- Be Original: People not a Site – Higher interaction at my profile – Don’t be like someone you admire.- Trust: slowly earned and easily lost.

NameLogoTagline/ Slogan

Blue-Ocean Strategy Vs. Red Ocean Strategy

Building your team

Recruitment: Head Hunting Contributors

Operations

Knowledge Center

Building your product

Building the Blog:- Domain/host.- Design Theme/

customizing it.- Plugins: Available - Don’t

overuse.- Socializing items:

UpWorthyBuilding the Content:- Material: articles/

videos/ info-graphics/ slides/ Aggregation.

- Language./ Tone- Inventory: Feedly –

Swayy.- Frequency: Quality Vs.

Quantity.

7. Don’t write a newspaper: create a resource – don’t use dates.

8. Get ideas from your audience: Answer their questions.

9. Understand: quotes from upcoming articles

10.Blog post is like a miniskirt: from: 300 words to: 1000 words - Visitors don’t like to scroll - Visitors get bored at 60% of the content.

1. Be Creative

2. Be Interesting

3. Be Yourself: Tell Your Real Story

4. Write for yourself

5. Use Catchy headlines

6. Be Consistent

7. Use Call to actions

8. Use Catchy headlines

11 Golden Tips for your content

Managing your Product Lifecycle

Development: test marketing.

Introduction: official launch.

Growth

Maturity

Dead

Building your communication

channels

Social Media

• Building Social Platforms: Gradual.

• Managing Social Platforms: 1. Content Strategy: o Phases: Teasing – Branding – Positioning – Engagement.o Frequency.o Language.o Tone.o Types of posts: links/ statuses/ videos/ images.o Value of posts: educational/ entertainment/ stories.o Inventoryo Don’t use Hootsuite.

2. Responding to fans: Networking.3. Following what’s trending.

Email Marketing

• Build a Database:Giveaways

• Give your Subscribers a Priority

Analysis & Optimization

Blog User Experience: mobile experience - small changes make big difference.Content Quality: finding your ideal readers – analyze your competitors

Social Media Performance

Blog Traffic:Users/ Page-views.Bounce RateNew vs Returning.Mobile vs DesktopTrends of Growth

ありがとう

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