5 Steps to Creating a 2,000 Word Blog Post without Writing a Word

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Companies that blog attract 67% more leads than

companies that do not

The Problem with Blogging…

… is that it is extremely easy to set up one, but a blog is extremely difficult to maintain

… your post is just one of 2 million that willbe published that day.

How to Get your Post to Stand Above the Noise?

The folks at Buzzsumo analyzed 100 million of blog posts and articles and

this is what they found…

Reference: http://okdork.com/2014/04/21/why-content-goes-viral-what-analyzing-100-millions-articles-taught-us/

But who has time to write a 3000 word or even a 2000 word blog post?

The Secret?

Is Outsourcing!

Now, let’s discuss

the 5 steps in writing

a Blog Post!

Choose a Topic

“How to make Tortilla Espanola”

Example:

You can get the complete recipe here

Recipes would work extremely well for a blog post that needs to be outsourced.

As you’re cooking the food, you would simply describe the process by which you’re making it.

To make your life easier….

These tools will help you create a Topic and

Headline For your Post

Hubspot’s Topic Analyzer is a free toolthat will come up with ideas for you.

Simply enter three nouns into the form on the page, and Hubspot’s algorithm will produce five headlines for free.

http://www.hubspot.com/blog-topic-generator

This is a free tool from CoSchedule that will help you write better headlines. The Headline Analyzer will score your overall headline quality and rate its ability to result in social shares increased traffic, and SEO value.

http://coschedule.com/headline-analyzer

BuzzSumo will help you analyze whatcontent performs best for any topic or competitor and help you find the key influencers to promote your content.

http://buzzsumo.com

Now, let’s proceedto the second step

Create a 7 MinuteLong Video

Here’s a sample video

YouTube video link: https://youtu.be/G-PF2YH6QDs

How can you createa video similar to that one?

Just follow these steps

First, Outline the Video

In our video, our outline was simply:

■ Introduction

■ Usertesting - The benefits of using a service designed for this function

■ Upwork - The largest marketplace to find virtual assistants

■ Freelancer.com - In case you need some diversity

■ TaskRabbit and other local marketplaces

Tools to Create and Edit your Video

Microphone

Having a good microphone is critical to the success of your video.

CameraYou will need a decent camera to clearlyshow what you’re demonstrating

Video Capture and

Editing Software

Before distributing your movie to

your writer, you may want to edit it.

These tools will help you get those things done.

Camtasia helps you create more professional videos without

having to be a video pro.

Screencast.com’s high-quality content-hosting gives you

complete control over how, when and to whom your content is distributed.

iMovie

Browse your clips more easily, instantly share your favorite

moments, and create beautiful HD movies and Hollywood-style trailers.

Upload to (Privacy Settings)

When you upload your video, you’ll have the opportunity to make it “unlisted”.

Transcribe Using Fiverr

This will make writing your post much easier for your writer, take alot less time, and ultimately cost you a lot less money. I find that you can transcribe a 7 minute video for between $5 and $10.

https://www.fiverr.com/categories/writing-translation/transcription#layout=auto&page=1

Now, let’s goto the third step

Hire a Writer

Find SomeoneManually

I know this sounds like a lot of work. But trust me, it’s easier than posting on a job site and screening out 50 different candidates to find

the one you want to work with.

Need tips on how to do it?

Here’s what to do

Use to find the top blogs in your industry.

For instance, if I were looking to hire a writer in the marketing industry, I would simply search “Top Marketing Blogs of

2015”. Here’s the list of blogs I’d be given.

Click on any of those links to bring up a list of actual blogs and click on the one that sounds most like what

you’re looking for.

Then I would read the last 20 blog posts looking for the one that most resonates with me and take note of

who wrote the post.

Finally, I would check out his bio to see if he would be interested in writing for me.

I usually steer clear of CEO’s, CMO’s of companies and instead opt to find

professional bloggers within the industry

I would repeat this process until I’ve found 5 bloggers that I’d want to

work with.

Check this for the email script for outreach

Use a Marketplace(Here are 3 Potential Marketplaces)

Upwork formed when online outsourcing powerhouses Odesk and Elance merged.

You post a job and freelancers make bids to complete. You can then compare and

select bidders. You pay once you’re satisfied with the work.

Freelancer.com is a global outsourcing marketplace very similar in function to Upwork,

which allows potential employers to post jobs that freelancers can then bid to complete.

Depending on your membership type, you will be charged fees once a freelancer

accepts your offer.

Textbroker is a marketplace designed specifically for businesses who need

custom content.

With Textbroker Self-Service, you determine the quality level of the content

you buy as well as its cost.

Create a Job Description

Now that you’ve chosen which marketplace you want to use, you need

to create a job description. You can copy this one if you’re stuck for what to

write

You’ve got your writer, you’ve got your video, and you’ve got your transcript. All you have to do is sit back, relax, and get your blog post written

Edit Your Post

These 5 services will help

you get the job done

You get to choose your own personal freelance editor to edit your work based on his or her

qualifications, expertise, and skills, and benefit from our strict deadlines and affordable fees.

Your 2,000 word post will be edited in approximately 4 hours and cost $80.

They can proofread and edit your blog post in as little as 3 hours. They have a 100% guarantee and

will redo your document until it’s perfect.

And finally, they will give you a free sample so you can see if you like working with them.

Our proofreading staff is composed of experienced, detail-oriented individuals, many of

whom have their master’s degrees or are pursuing their PhDs.

We stand by our service with a 100% customer satisfaction guarantee.

This is a software that works similar to the grammar check in your traditional word

processor.

However, it is a fairly cheap option if you just need a bit more confidence in your post before

you hit publish

Let’s say you don’t want to spend a lot of money on an editor. You’re in an industry where

grammar doesn’t mean a whole lot, and you don’t need someone with extremely specific

expertise.

Then Fiverr is your answer. I’ve used it quite a bit for editing services and the work produced is

more than adequate.

Promote Your Post

Here are a few ideas onhow you can get people

to read your blog

Share on Social Media

Share on Communities and Groups

These are Google+ communities,Linkedin groups, Facebook groups

that we belong to and contribute to

Frequently spamming these groups can be frowned

upon, so make sure that you have good karma within the group, and you don’t abuse this strategy by posting the same content over and over again

Share on Forums

Here’s a sample email:

Email People you Mention

We also leverage the Redditcommunity when we share our posts.

We find the relevant subredditwithin the community

and submit them

I never share the link with them right away. I don’t want to come off as too pushy. Most of these guys get emails all the time asking for favors.This strategy doesn’t back the person into a corner. If they say “yes”, then email the link and

ask them to tweet it if they like your post.

How to create an email to send to influencers?

Content Syndication

Syndicating your content to more popular sites will allow you to reach audiences

that you wouldn’t have access to.

One of the easiest places to syndicate your blog post is on Publisher

Repurpose Content

Finally, we will repurpose some of our best content. For instance, we will create a slide

deck and publish it on

We have written an extensive hiring guide and shared it on Guides.co.

http://www.guides.co

Hire a VA to Promote for you

You can use either or in order to find someone

who specializes in social media.

Here’s a job description that you can use:

Congratulations!

Getting through this entire presentation isn’t easy. And perhaps you weren’t able

to digest everything.

So here’s what I recommend:

First, you must make a commitment to blogging

If you decide to make blogging an integral part of your marketing effort, then

understand that it requires a commitment on your part.

Second, create your first blog post title

Make sure that the title of your post lends itself to a video or demonstration that you

can easily record.

This will make it easier to get your point across to the person you hire to write the

blog post.

Finally, download the entire tips below

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