How to drive growth to your early stage startup

Early Stage Growth

— S

TART

UP

GRO

WTH

——

SAVVAS ZO

RTIKIS —

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S a v v a s Zo r t i k i s

Growth Marketer

Product Guy

Scandinavian Design

medium.com/@SavvasZortikis

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Early Stage Growth Viral Loops

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Early Stage Growth Viral Loops

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Early Stage Growth Viral Loops

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Early Stage Growth Viral Loops

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Early Stage Growth Viral Loops

So, what is the problem?

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Early Stage Growth Viral Loops

Weak principles, no process, little experience.

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Early Stage Growth Viral Loops

Quantitative Model Translating data into a future-looking model

Storytelling Bringing it all to life

Data Analysis Understanding the meaning of data

User Psychology Understanding human behaviour and choices

Source: reforge.com

Principles

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Early Stage Growth Viral Loops

High tempo testing + Growth Machine + Execution

Process

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Early Stage Growth Viral Loops

In high tempo testing, your whole team commit to run a specific amount of experiments on a weekly basis.

High tempo testing

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Early Stage Growth Viral Loops

Growth Machine

6. Systemize (Productization + Playbooks)

1. Brainstorm (Backlog)

2. Prioritize (Backlog + Pipeline)

3. Test (Experiment Doc)

4. Implement (Execute like crazy)

5. Analyze (Experiment Doc)

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Early Stage Growth Viral Loops

Experiment backlog

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Early Stage Growth Viral Loops

Get results, not excuses.

Execution

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Early Stage Growth Viral Loops

5 growth levers for early stage startups.

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Early Stage Growth Viral Loops

Every team member should focus on

your top-level KPI.

1

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Early Stage Growth Viral Loops

1#MyQuoteIsNotEnough

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Early Stage Growth Viral Loops

Talk to every single user that signs up. No, you don’t need a sophisticated onboarding email flow.

2

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Early Stage Growth Viral Loops

2 #MyQuoteIsNotEnough

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Early Stage Growth Viral Loops

Don’t just shoot for a growth rate.

Build your growth bottom up instead.

3

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Early Stage Growth Viral Loops

3 #MyQuoteIsNotEnough

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Early Stage Growth Viral Loops

Sense of urgency.

4

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Early Stage Growth Viral Loops

4 #MyQuoteIsNotEnough

Treat every month as a sprint ending

the last day of the month at 00:00. The next one starts next day in the morning.

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Early Stage Growth Viral Loops

Build growth in your product.

Not outside.

5

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Early Stage Growth Viral Loops

5 #MyQuoteIsNotEnough

Source: thefoodiepatootie.com

Say hello! 😀

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