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LIVE STREAMING FOR BRANDS
@mikedelgado
Live streaming is one of the best ways to grow, nurture & shepherd your community.
Video TrendsBusiness ChallengesUse Cases360° Live VideoBest PracticesFavorite Tools
ex.pn/fincondeck
VIDEO TRENDS
Online video accounted for 60% of all web traffic in 2013, but projected to make up to 76% by 2018.
Cisco Visual Networking Forecast, 2016
Videos are now viewed 8 billion times daily on Facebook, up from 1 billion a year ago.
Mendelsohn, Facebook VP, 2016
In five years, most of Facebook will be video.
Zuckerberg, 2016
RISE OF VIDEO VIEWING
85% of Facebook video is watched without sound.
Digiday, 2016
1/3 of Snapchat users have sound turned off.
MarketingLand, 2016
RISE OF VERTICAL VIDEO
Americans spend 29% of their time watching video vertically, compared with only 5% in 2010.
KPCB Research, 2016
Mobile phones are used in portrait mode 98% of the time.
Mobile Marketer, 2016
RISE OF VERTICAL VIDEO
People comment 10X more on Facebook Live videos than on regular videos.
Facebook Blog, 2016
LIVE VIDEO ENGAGEMENT
People spend 3X longer watching live video vs. watching recorded video.
SocialMediaToday, 2016
The rise of mobile phones has sharply increased the number of vertical videos on YouTube. Uploads of vertical videos has grown 50% in 2015.
New York Times, 2015
RISE OF VERTICAL VIDEO
Full-screen vertical video ads on Snapchat have 9X higher completion rate vs. horizontal mobile video ads.
John Steinber, CEO Daily Mail
RISE OF VERTICAL VIDEO
Facebook vertical video ads receive 3X better CPMs.
AdWeek, 2016
RISE OF VERTICAL VIDEO
CHALLENGES
FEAR
FEAR
TROLLS
TROLLSTROLLS
BUDGET
BUDGET
TECH
TECH
USE CASES
AMA
Ryan Holmes, CEO of HootSuite, hosted an AMA on Periscope to answer questions from businesses.
AMA
Facebook CEO Mark Zuckerberg hosts live Facebook videos to shares updates & answers questions
AMA
Experian recruiters answered career questions weekly in #JobScope
PRODUCTLAUNCHES
Pat Flynn promotes his business book by letting fans watch his audio book recording.
PRODUCTLAUNCHES
SanDisk launches a new product on Periscope using an influencer account
DIY Video Guy provides tutorials and answers questions from viewers.
TUTORIALS
Adobe uses live video to teach and inspire artists to use their tools.
TUTORIALS
SAP hosts conference interviews live on Periscope and Facebook Live.
THOUGHTLEADERSHIP
Experian hosts live video chats daily across different video channels.
INTERVIEWS
Brands, consistency is to building a live streaming community.
LIVE 360° VIDEOS
MEMORABLE
Live 360° video creates experiences for viewers (which are more memorable than flat video). Immersion can lead to conversion.MOVE PHONE ON MOBILE
Live 360° video gives viewers control on what they want to focus on. It’s the gateway drug to VR.
CONTROL
EDUCATION
Teachers are using 360° video to help kids experience locations and events.
INCLUSION
Live 360° video helps people feel part of events. Imagine having a 360 view of a favorite performance or game.
Brands, 360 video is your first to creating #VR.
BEST PRACTICES
ADAPT
Never get married to a platform. Focus on your community -- not channels.
@HisandHerMoney
Test wifi, lighting, microphone, camera positioning, battery, commenting, and saving process.
TESTING
Choose topics your target audience cares about.
KEY TOPICS@AmandaAbella
Heavily promote your live video event 7 days before your live streaming event.
PROMOTE
@SavingsATLMoms
You can’t ignite your audience if you aren’t lit well.
LIGHTING
Track questions and names of engagers to understand community better & fuel future content
CURATION
Keep most important visuals on top-third of your screen in portrait mode.
POSITION@Experian_US
@EbongEka
Presenter should engage with viewers by asking questions, responding to questions, sharing insights, and providing value.
ENGAGE
@PatFlynn
Track metrics: engagement, viewers, replays, shares on social channels, follower growth, etc
ANALYTICS
Upload favorite videos to YouTube, Facebook. Create a blog post around topic (embedding video). Use audio for podcasts.
REPACKAGE
@jjeffrose
Welcome Introduce TopicShare InsightsEngage Recap
TEMPLATE
@SophiaBera
Live streaming is a way to keeping your community locked in.
TOOLS
ex.pn/equipment
Christina Roman manages social media channels for Experian, North America and focuses on developing community building strategies and live video content. @Teena_LaRo
Michael Delgado is the Director of Social Media and Community Engagement for Experian, North America. @MikeDelgado
Q&A
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