LIVE STREAMING FOR BRANDS

@mikedelgado

Live streaming is one of the best ways to grow, nurture & shepherd your community.

Video TrendsBusiness ChallengesUse Cases360° Live VideoBest PracticesFavorite Tools

ex.pn/fincondeck

VIDEO TRENDS

Online video accounted for 60% of all web traffic in 2013, but projected to make up to 76% by 2018.

Cisco Visual Networking Forecast, 2016

Videos are now viewed 8 billion times daily on Facebook, up from 1 billion a year ago.

Mendelsohn, Facebook VP, 2016

In five years, most of Facebook will be video.

Zuckerberg, 2016

RISE OF VIDEO VIEWING

85% of Facebook video is watched without sound.

Digiday, 2016

1/3 of Snapchat users have sound turned off.

MarketingLand, 2016

RISE OF VERTICAL VIDEO

Americans spend 29% of their time watching video vertically, compared with only 5% in 2010.

KPCB Research, 2016

Mobile phones are used in portrait mode 98% of the time.

Mobile Marketer, 2016

RISE OF VERTICAL VIDEO

People comment 10X more on Facebook Live videos than on regular videos.

Facebook Blog, 2016

LIVE VIDEO ENGAGEMENT

People spend 3X longer watching live video vs. watching recorded video.

SocialMediaToday, 2016

The rise of mobile phones has sharply increased the number of vertical videos on YouTube. Uploads of vertical videos has grown 50% in 2015.

New York Times, 2015

RISE OF VERTICAL VIDEO

Full-screen vertical video ads on Snapchat have 9X higher completion rate vs. horizontal mobile video ads.

John Steinber, CEO Daily Mail

RISE OF VERTICAL VIDEO

Facebook vertical video ads receive 3X better CPMs.

AdWeek, 2016

RISE OF VERTICAL VIDEO

CHALLENGES

FEAR

FEAR

TROLLS

TROLLSTROLLS

BUDGET

BUDGET

TECH

TECH

USE CASES

AMA

Ryan Holmes, CEO of HootSuite, hosted an AMA on Periscope to answer questions from businesses.

AMA

Facebook CEO Mark Zuckerberg hosts live Facebook videos to shares updates & answers questions

AMA

Experian recruiters answered career questions weekly in #JobScope

PRODUCTLAUNCHES

Pat Flynn promotes his business book by letting fans watch his audio book recording.

PRODUCTLAUNCHES

SanDisk launches a new product on Periscope using an influencer account

DIY Video Guy provides tutorials and answers questions from viewers.

TUTORIALS

Adobe uses live video to teach and inspire artists to use their tools.

TUTORIALS

SAP hosts conference interviews live on Periscope and Facebook Live.

THOUGHTLEADERSHIP

Experian hosts live video chats daily across different video channels.

INTERVIEWS

Brands, consistency is to building a live streaming community.

LIVE 360° VIDEOS

MEMORABLE

Live 360° video creates experiences for viewers (which are more memorable than flat video). Immersion can lead to conversion.MOVE PHONE ON MOBILE

Live 360° video gives viewers control on what they want to focus on. It’s the gateway drug to VR.

CONTROL

EDUCATION

Teachers are using 360° video to help kids experience locations and events.

INCLUSION

Live 360° video helps people feel part of events. Imagine having a 360 view of a favorite performance or game.

Brands, 360 video is your first to creating #VR.

BEST PRACTICES

ADAPT

Never get married to a platform. Focus on your community -- not channels.

@HisandHerMoney

Test wifi, lighting, microphone, camera positioning, battery, commenting, and saving process.

TESTING

Choose topics your target audience cares about.

KEY TOPICS@AmandaAbella

Heavily promote your live video event 7 days before your live streaming event.

PROMOTE

@SavingsATLMoms

You can’t ignite your audience if you aren’t lit well.

LIGHTING

Track questions and names of engagers to understand community better & fuel future content

CURATION

Keep most important visuals on top-third of your screen in portrait mode.

POSITION@Experian_US

@EbongEka

Presenter should engage with viewers by asking questions, responding to questions, sharing insights, and providing value.

ENGAGE

@PatFlynn

Track metrics: engagement, viewers, replays, shares on social channels, follower growth, etc

ANALYTICS

Upload favorite videos to YouTube, Facebook. Create a blog post around topic (embedding video). Use audio for podcasts.

REPACKAGE

@jjeffrose

Welcome Introduce TopicShare InsightsEngage Recap

TEMPLATE

@SophiaBera

Live streaming is a way to keeping your community locked in.

TOOLS

ex.pn/equipment

Christina Roman manages social media channels for Experian, North America and focuses on developing community building strategies and live video content. @Teena_LaRo

Michael Delgado is the Director of Social Media and Community Engagement for Experian, North America. @MikeDelgado

Q&A