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COMPETITOR’S PRICE CHANGES
Homogeneous Product Market -Other Firms might not match
Leader Rolls back!!!
Non-Homogeneous Product Markets -4 Issues
Resolving EXCESS CAPACITY
NO RESPONSES from our side Consequences
Others’ Possible Reaction
LOW COST COMPETITORS -Aggressive Price cutting
Differentiate Poducts
Introduce Low cost Venture
Reinvent as a Low cost player
Created by Subhasis Panda, IIT Bombay, during an internship by Prof.Sameer Mathur, IIM Lucknowwww.IIMInternship.com
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