Marketing Program and

Competitor’s Analysis

The cheaper, easier and Safe (CES) Pawnshop through our quality services to pawning envisions a strong and a competitive mortgage to be one of the

most popular mortgages in the country.

VISION

The Cheaper, Easier and Safe ( C.E.S ) Pawnshop will grants a loan with a low interest rate in easy and

safer transaction that will make the costumer trust our service and make them more convenient in the

field of pawning.

MISSION

GOAL

In the field of pawning a cheaper, Easy, and Safe (CES) Pawnshop should be known and become one of the famous and trusted Pawnshop in the country.

LOGO OF C.E.S PAWNSHOPWe designed our logo

made of coin, silver and gold. Coin symbolized for affordable interest and basic charges, Silver represents for easy accepting of a product but has value and Gold symbolized for highest and fair value for expensive exchange to the customer.

Product/Service

Service Description

Cheaper, easier and Easy (CES) Pawnshop Corporation will engage in pawning and retailing of jewelry and other items or materials that have value.

Cheaper, Easier and Safe (C.E.S) Pawnshop is located at Blk. 1, Lot 1 langaray St. Caloocan City. We chose this location because of the demand and opportunity on the area because there is no existing pawnshop in the said place.

Cheaper, Easier and Safe (C.E.S) Pawnshop Corporation will offer a 3.5% interest rate in a long term loan into our first two months of operation.

Long term loan will be 4% interest for two months with a grace time period of 3 months.

Hustle free in getting the loan. Loan will be get within 5 minutes or less.

Reminding of the due dates will be via text message or E-mails.

We will used a modern equipment to test the jewelries quality.

 

Promotion

Our place will be located at blk. 1 Lot 1 langaray St. Caloocan City. We choose this place because it is far to our competitor and its beside in the crossing highway which will serve as a traffic generator and its has a opportunity on the area because there is no existing pawnshop in the said place.

 

Place

This will be the target location . It has 24 sq. m. up and down for P 8.000.00 per month.

Target Location

Front view

1st flr (12 sq. m) 2nd flr (12 sq. m)

Short Term/ Quick Loan

1.5% - 7 days

Penalty

2% interest in every month for unpaid interest.

4% - 60 days (90 days grace period)

Pricing

Long Term Loan

COMPETITOR'S ANALYSIS

C.E.S PAWNSHO

PS.B OS

PAWNSHOPOLIVER

CEBUANA LHULLIER

TAMBUNTING PAWNSHOP

4 P’S CEBUANA LHULLIER TAMBUNTING PAWNSHOP

S.B OLIVEROS PAWNSHOP

Product/Service

Pawnshop, insurance and Money Remittance.

Pawnshop and Money transfer

Pawnshop and Money Remittance.

Price interest rate = 4%Penalty = 2% for every monthInsurance=clients can get as much as P20,000 personal protection and P5,000 fire assistance for only P25. The coverage is valid for four months.

interest rate = 4% interest rate = 3%Money changer = 3%

Place -10th Avenue, 235 Brgy. 60 Zone District II Caloocan City

-10th Avenue, 245B Brgy. 60 Zone District II Caloocan City

-10th Avenue, 240 Brgy. 60 Zone District II Caloocan City

Promotion -”sagot ko 2 taong remittance mo”-Redeem the item within 2 days from the date of the loan you get a 2.5 interest rebate.-Minuto Lang- offering money transfer services with cash pickups to the Philippines

-No service charge -No service charge-No advance interest-Open On holidays-No noon break-Open on Sunday for Pawn only.

COMPETITOR'S CASH AT THE END OF THE YEAR

CEBUAN

A

S.B. O

LIVERO

S

TAM

BUNTI

NG

0.00

10,000,000.00

20,000,000.00

30,000,000.00

40,000,000.00

50,000,000.00

60,000,000.00

20082009

MEMBERS:

Alfie E. Quilantang Adelaida M. David Tizza Mae R. Mozol Michael C. Pachicoy

C.E.S PAWNSHOP