How does marketing affects customer value ?

The task of any business

is to deliver customer

value at a profit

is the satisfaction

a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.

PHASE OF VALUE CREATION

Assessing market opportunities

Choosing value

Designing value

Delivering value Communicating value

The VALUE CHAIN as a tool

for identify ways to create more customer value.

Easy to understand value chain

CORE BUSINESS PROCESS

Market Sensing

New offer realization

Customer relationship management

Fulfillment management

CORE

COMPETENCIES

Source of competitive advantage

Application in wide variety of market

Difficult to imitate

MAXIMIZE CORE

COMETENCIES

(Re) Define the business “big idea“

(Re) Shape the business scope

(Re) Position the brand identity

Integrating the value exploration, value creation, and value delivery activities with the purpose of building long term, mutual relationship and co-prosperity among key stakeholder.

HOLISTIC MARKETING

is an organization's process of

defining its , or direction, and making decisions on allocating its resources to pursue this . It may also extend to control mechanisms for guiding the implementation of the

.

Customer value

Value chain Core Competencies Holistic marketing and Customer value Strategic Planning

CREDIT

Philips kotler

Marketing Management : a south Asian perspective

Google Image Search

Prof. Sameer Mathur IIM-L

Marketing Management : DR. Ajeet Kumar Shukla

Slideshare.net

PRESENTATION BY

B. COM, MAHATMA GANDHI KASHI VIDYAPITH

VARANASI

INTERN IIM-L (MARKETING MANAGEMENT)

MENTOR: PROF. SAMEER MATHUR

kumarajeet50@gmail.com

THANK YOU