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The task of any business
is to deliver customer
value at a profit
is the satisfaction
a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.
PHASE OF VALUE CREATION
Assessing market opportunities
Choosing value
Designing value
Delivering value Communicating value
The VALUE CHAIN as a tool
for identify ways to create more customer value.
Easy to understand value chain
CORE BUSINESS PROCESS
Market Sensing
New offer realization
Customer relationship management
Fulfillment management
CORE
COMPETENCIES
Source of competitive advantage
Application in wide variety of market
Difficult to imitate
MAXIMIZE CORE
COMETENCIES
(Re) Define the business “big idea“
(Re) Shape the business scope
(Re) Position the brand identity
Integrating the value exploration, value creation, and value delivery activities with the purpose of building long term, mutual relationship and co-prosperity among key stakeholder.
HOLISTIC MARKETING
is an organization's process of
defining its , or direction, and making decisions on allocating its resources to pursue this . It may also extend to control mechanisms for guiding the implementation of the
.
Customer value
Value chain Core Competencies Holistic marketing and Customer value Strategic Planning
CREDIT
Philips kotler
Marketing Management : a south Asian perspective
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Prof. Sameer Mathur IIM-L
Marketing Management : DR. Ajeet Kumar Shukla
Slideshare.net
PRESENTATION BY
B. COM, MAHATMA GANDHI KASHI VIDYAPITH
VARANASI
INTERN IIM-L (MARKETING MANAGEMENT)
MENTOR: PROF. SAMEER MATHUR
THANK YOU
