How Buzzfeed Thinks About Content, Digiday Publishing Summit Europe, October 26th, 2016

BuzzFeedBuilding a cross-platform global network

@lukelewisHead Of European Growth

BuzzFeed in 2013

• 1 international edition • 1 language • 1 metric

BuzzFeed in 2016

• 7 billion content views/month • 10 international editions • Seven languages • Over 30 platforms

Global impact

"Thank you for showing me that I am not alone. Thank you for showing me that I am not broken. Thank you for

making me laugh every day. Thank you for inspiring me."

"I suffer from depression, anxiety, PTSD, an eating disorder, and BPD. Watching videos and reading articles that you have made makes living

today a little bit easier. You should feel proud of your work and know that you've improved at least one life through it."

“Thank you for your videos on snapchat today. It was a nice temporary escape from feeling alone. I watched them multiple times to prolong the feeling.”

A company built on human connection

Mobile native.Distributed-first.

Tasty, launched one year ago, is now the world’s biggest food network

• Test and learn mentality • Aggressive, original reporting • Human connection at scale • Data-obsessed - but we’re not slaves to it • Mobile, global, distributed

How BuzzFeed thinksabout content

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