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1 Content Teardown: Buzzfeed Facebook Page [email protected]

Decisive - Buzzfeed Content Teardown

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Page 1: Decisive - Buzzfeed Content Teardown

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Content Teardown: Buzzfeed Facebook Page

[email protected]

Page 2: Decisive - Buzzfeed Content Teardown

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Methodology

We generate a set of facts about each post and use them to build a predictive model of the

Decisive Content Score. We use various techniques from robust statistics to build these multiple

regressions with each fact encoded as a regression variable.

The following slides include a few of our actionable findings.

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The Decisive Score takes into account traditional engagement metrics such as reach, likes,

favorites, comments, but also measures how willing your audience is to share your content, and

the emotions your audience express. The Decisive Score gives you a comprehensive view of

how your content is performing across accounts and platforms.

What’s In The Decisive Score?

Sentiment

Shares

Mentions

Comments

Likes/Favorites

High Impact

High Impact

High Impact

Medium Impact

Low Impact

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Emojis Can Predict Performance

Our analysis shows the types of emojis that users respond with on a Buzzfeed

post is a strong predictor of how well a post will perform. When 😂 is in any

comment on a post, it performs +22 points better than when 😢 is used.

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Squares Work Best

# of Posts by Image Size

0

750

1,500

2,250

3,000

Wide Tall Square

1,1141,407

2,852

+2.5 Points Higher+14.9 Points Higher

Across Buzzfeed's accounts, square images boosts the Decisive Score. Square

images work so well because they are optimized for mobile screens.

500px

500px

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Video Is WAY more engaging

# of Posts by Content Type

0

1,250

2,500

3,750

5,000

Photo Video

649

4,723 + 22.8 Points Higher

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Hashtags also drive higher engagement!

# of Posts

0

1,500

3,000

4,500

6,000

Without Hashtag With

69

5,304+8 Points Higher

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Rank Keyword

lol 8388

people 4555

love 3891

cute 2075

haha 2053

buzzfeed 1927

time 1656

make 1401

funny 1344

hahaha 1306

Top 10 Response KeywordsBy and large people come to Buzzed to be entertained.

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Other Interesting Findings

Content posted after 9pm had moderately better scores than other times.

Lighter images had moderately better scores than darker ones.

Images without a caption had significantly lower scores.

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Send us an email to say hi 😃!

[email protected]