Hoe produceer je meer en beter preseterende content

Darwin AnalyticsEvolve faster.

Darwin AnalyticsContent Marketing Analyticsthat help you evolve faster.

Hoe produceer je meer enbeter presterende content?

1/3

Wat is goede content?

Tweet 1

OMG check out this amazing lolcat!

55 retweets

WHICH TWEET WINS?

Tweet 2

Learn how Darwin helps all marketers perform like A-players

7 retweets

WHICH TWEET WINS?

Tweet 1

OMG check out this amazing lolcat!

55 retweets2 new followers

Tweet 2

Learn how Darwin helps all marketers perform like A-players

7 retweets35 new followers

Facebook post 1

Fill out our contact form to try out the fresh new Darwin release <link>

1 comment:OMG you spammers! Facebook is about engagement and love!

WHICH FACEBOOK POST WINS?

Facebook post 2

Here is a picture of our CEO losing a game of pool.

42 comments:You are so awesome. Best company ever!Haha your CEO should be my boyfriend.

Facebook post 1

Fill out our contact form to try out the fresh new Darwin release <link>

1 comment:OMG you spammers! Facebook is about engagement and love!

21 conversions

WHICH FACEBOOK POST WINS?

Facebook post 2

Here is a picture of our CEO losing a game of pool.

42 comments:You are so awesome. Best company ever!Haha your CEO should be my boyfriend.

0 conversions

2/3

Hoe produceer jemeer content?

“50% of marketing executives' time at General Mills is spent creating content”

BUT IN YOUR TEAM...

Your Content Hall Of Fameto celebrate the people producing the best performing content.

BUT IN YOUR TEAM...

2/3

Hoe produceer jebetere content?

Write

Measure

Learn

• Definieer wat succesvolle content is. Succesvolle content is niet voor elk merk hetzelfde.

• Bouw een content hall of fame. Content produceren is lastig. Juich best practices publiekelijk toe, en beloon wie verantwoordelijk is.

• Analyseer wekelijks, niet maandelijks.Elk stukje content is een experiment. Hoe korter de feedback loop, hoe meer kansen om tot betere experimenten te komen.

HOE PRODUCEER JE MEER EN BETERE CONTENT?

Thank you

Questions?Anthony Bosschemanthony@darwinanalytics.com