Hendrik Lennarz: My Personal Growth Hacking Challenge

25.07.2016

My personal Growth Hacking

Challenge

25.07.2016

# How to build a Growth environment # Growth Hacks To Go

„Data driven actions to grow your user base“

WHAT IS GROWTH HACKING?

1st official Growth Hack - 1996

Trusted Shops

Last official Growth Hack - 2016

Trusted Shops

2 dimensions of Growth Hacking

25.07.20166

BUILD GROWTH ENVIRONMENT ! AGILE DEVELOPMENT ! USER-CENTRIC

Execute Growth Hacks ! Tactics how to gather & hold usersGrowth Manager

Growth Hacker

Build Growth environment

#1 If you fail, fail fast!

25.07.20168

#2 Be customer centric!

25.07.20169

#3 Hire the best team!

25.07.201610

Trusted Shops

Find your team´s formation

25.07.201611

#4 Be agile, build MVPs

25.07.201612

MVP = Minimum Viable Product

25.07.201613

Bad MVPs!

25.07.201614

Not a MVP!

25.07.201615

#5 Valid data for valid decisions

25.07.201616

#6 Love at first sight - Onboarding

25.07.201617

#7 Watch out your competition

25.07.201618

#8 Find your target group, early!

25.07.201619

#9 Never get tired changing

25.07.201620

#10 High-performing IT

25.07.201621

#11 Execute Growth Hacks

Size matters …

• “We have more than 300 old women only in Berlin, we are taking care of.”

• “Our caregivers are certified and have at least more than 10 years experience…”

25.07.201623

Trust matters…

25.07.201624

AB-testing matters…

25.07.201625 Source: http://whichtestwon.com

Tell - how can you help?

25.07.201626

Never forget taking your pills!

Shorten your customer lifecycle

25.07.201627

Be a funnel hero!

25.07.201628

- Per marketing channel - Per activated user - Per paid user

Very warm welcome

“Sent from my iPhone”

25.07.201629

Be clicky

25.07.201630

Clean up your email list

25.07.201631

Gain traffic via Q&A sites / forums

25.07.201632

Don´t call it “Newsletter”

“Join like 5000+ other experts before”

25.07.201633

Send Trigger Notifications

Find emotional moments (good/bad)

“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”

25.07.201634

Build best FAQs

• Increase conversions • Decrease manual support • SEO content

25.07.201635

Recycle content

• on slideshare • as guest postings • on high-traffic blog

communities • in your newsletter • ...

25.07.201636

Make sharing easy

25.07.201637

And not too early

Personalize it

25.07.201638

Easiness beats pricing

25.07.201639

Pricing is psycho stuff

25.07.201640

Use Live Chat Tools

25.07.201641

Don´t forget your existing customers

Cross-Selling Upselling Reviews Referals

25.07.201642

The best way to get started, is to just get started

25.07.201643

#1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Valid data for valid decisions #6 User Onboarding rocks #7 Watch out your competition #8 Find your target group early #9 Never get tired changing #10 High performing IT #11 Execute growth hacks

MY PERSONAL GROWTH CHALLENGE

Would you give me 5 stars?

25.07.201644

http://hammr.de/ratelennarz

http://growthhackerlove.com/ebook/

www.trustedshops.com

Footer

Hendrik Lennarz

25.07.201645

Executive Director of Product & IT Twitter: @lennarz Mail: hendrik.lennarz@trustedshops.com