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My personal Growth Hacking

Challenge

25.07.2016

# How to build a Growth environment # Growth Hacks To Go

„Data driven actions to grow your user base“

WHAT IS GROWTH HACKING?

1st official Growth Hack - 1996

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Last official Growth Hack - 2016

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2 dimensions of Growth Hacking

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BUILD GROWTH ENVIRONMENT ! AGILE DEVELOPMENT ! USER-CENTRIC

Execute Growth Hacks ! Tactics how to gather & hold usersGrowth Manager

Growth Hacker

Build Growth environment

#1 If you fail, fail fast!

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#2 Be customer centric!

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#3 Hire the best team!

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Find your team´s formation

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#4 Be agile, build MVPs

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MVP = Minimum Viable Product

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Bad MVPs!

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Not a MVP!

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#5 Valid data for valid decisions

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#6 Love at first sight - Onboarding

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#7 Watch out your competition

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#8 Find your target group, early!

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#9 Never get tired changing

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#10 High-performing IT

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#11 Execute Growth Hacks

Size matters …

• “We have more than 300 old women only in Berlin, we are taking care of.”

• “Our caregivers are certified and have at least more than 10 years experience…”

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Trust matters…

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AB-testing matters…

25.07.201625 Source: http://whichtestwon.com

Tell - how can you help?

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Never forget taking your pills!

Shorten your customer lifecycle

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Be a funnel hero!

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- Per marketing channel - Per activated user - Per paid user

Very warm welcome

“Sent from my iPhone”

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Be clicky

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Clean up your email list

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Gain traffic via Q&A sites / forums

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Don´t call it “Newsletter”

“Join like 5000+ other experts before”

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Send Trigger Notifications

Find emotional moments (good/bad)

“Hey Hendrik, your last visit was 11 months ago - visit us to stay healthy..…Your dentist”

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Build best FAQs

• Increase conversions • Decrease manual support • SEO content

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Recycle content

• on slideshare • as guest postings • on high-traffic blog

communities • in your newsletter • ...

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Make sharing easy

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And not too early

Personalize it

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Easiness beats pricing

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Pricing is psycho stuff

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Use Live Chat Tools

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Don´t forget your existing customers

Cross-Selling Upselling Reviews Referals

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The best way to get started, is to just get started

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#1 If you fail, fail fast! #2 Be customer-centric! #3 Hire the best team! #4 Be agile, build MVPs! #5 Valid data for valid decisions #6 User Onboarding rocks #7 Watch out your competition #8 Find your target group early #9 Never get tired changing #10 High performing IT #11 Execute growth hacks

MY PERSONAL GROWTH CHALLENGE

Would you give me 5 stars?

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http://hammr.de/ratelennarz

http://growthhackerlove.com/ebook/

www.trustedshops.com

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Hendrik Lennarz

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Executive Director of Product & IT Twitter: @lennarz Mail: hendrik.lennarz@trustedshops.com