Harness the Power of Live Engagement Data

Harness the Power of Live Engagement Datato Supercharge Your Marketing Programs

Emily He | Chief Marketing OfficerNovember 2, 2016

In-person events are the most effective marketing tactic.— Content Marketing Institute

Digital

Adoption rate

Time spent per user per day

(minutes)

Sessions per user per day

70% 37 38ENGAGEMENT

SUCCESS

…Ushering in an era ofLive Engagement Marketing

Live Engagement Tour 2016

Live Engagement Tour 2016

Live Engagement Tour 2016

Live Engagement Tour 2016

Live Engagement Tour 2016

5 Quick Ways to Enhance Your Marketing Programs with Live Engagement Data

1. Segment attendees by interests, topics, and engagement.

2. Deliver personalized follow-up based on expressed interests.

3. Inform your content strategy in big ways.

4. Empower your brand advocates to personalize their follow-up interactions.

5. Equip Sales with the information to optimize personalized follow-up conversations.