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Community Engagement: Three ways to harness the power of your nonprofit network March 31, 2016
Your Presenters Today
Lila PigottDirector of Nonprofit
Business DevelopmentIdealist Consulting
@idealistcons
Shanif SimsPartner Manager
Classy@classy
Brian WilsonNational Service Platoon
ManagerThe Mission Continues
@missioncontinue
Agenda• Introduction and Overview
What is community engagement? And what does it mean for nonprofits?
• Classy: 4 Strategies to Engage your Community
• The Mission Continues + Salesforce Communities
• Custom- built connections
• Wrap-up + Q&A
What is Community Engagement?• Community engagement is not only about making community
members feel connected to each other, but also about making sure they’re connected to your organization.
• Every touchpoint you have with your constituents is an opportunity to make them feel like they’re a part of something bigger
• Providing a holistic experience that’s intuitive and accessible means you’ll keep them engaged longer and stronger.
What does it mean for nonprofits?• Collaboration among staff, funders, members, volunteers and
other supporters is key to building alignment and accelerating your mission.
• Create momentum and deepen engagement with your supporters through branded, private, intuitive, and inclusive online experiences.
• Drive ownership and collaboration through tailored content and connections by region, issue area, events or organizational needs.
classy.org
Join the conversation on Twitter.Live Tweet @classy, @idealistcons, @ missioncontinues
#Classyedu#nptech
#npcommunities
classy.org
Four StrategiesKNOW YOUR SUPPORTERS AND LEVERAGE YOUR NETWORK
CULTIVATE YOUR SUPPORTERS TO BECOME LONG TERM DONORS
HAVE DIFFERENT ENGAGEMENT STRATEGIES FOR YOUR DIFFERENT SEGMENTS
HAVE AN ONGOING CONVERSATION
classy.org
BEST PRACTICES:• Gather as much data on
your community as possible• Learn your communities
personal interests and professional capacities
• Identify strategic relationships in your network
• Discover areas in your org where you can turn your need into someone else’s opportunity
An Extension of Your Team
classy.org
Actively Involved and Engaged BEST PRACTICES:
• Get to know why your donors donated
• Funnel them into a meaningful direction
• Find new ways to engage them and keep them excited
classy.org
BEST PRACTICES:• Plan a communication
strategy• Take advantage of every
interaction you have with your donors
Communication
classy.org
BEST PRACTICES:• Establish the relationship
right away• Provide value to your donors
Communication
classy.org
Thanking a first time donor
BEST PRACTICES:• Thank• Impact• Inform• Inspire
classy.org
BEST PRACTICES:• Acknowledge everyone
with an intention the feels personal, but be strategic
Use Your Time and Resources Wisely
classy.org
BEST PRACTICES:• Higher value donors take
priority on human resources• Be mindful of the lifetime
value of a customer vs a one time donation
Use Your Time and Resources Wisely
classy.org
BENEFITS: • Stable income• More entrenched in
your org’s mission• Reduced fundraising
costs• Higher lifetime
donor value
Recurring Donor
classy.org
BEST PRACTICES:• Always thank them and
show appreciation• Exclusive access• Segment your
communication• Strategically upgrade
Recurring Donor Engagement
The Mission ContinuesMaking an impact in the community: https://prezi.com/n7euyozlaqi3/making-an-impact-in-the-community/#
Custom-built connectionsSalesforce is an incredibly powerful solution, but for all its strengths it has rarely been called pretty or user-friendly.
You need to make Salesforce work for your community so they can work for you. The good news is, Salesforce is endlessly customizable!
Every touchpoint you have with your constituents is an opportunity to make them feel like they’re a part of something bigger.
Customized partner portal
Customized volunteer check-in page
Customized donation form
Customized volunteer history page
Q&A
www.idealistconsulting.com800.889.8675
[email protected]@idealistcons
www.classy.org(619) 961-1892
What email address would you like? @classy
www.missioncontinues.org(314) 588 8805
[email protected]@missioncontinue
