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Linkbuilding strategies that are not likely to get you penalized. Plus bonus Social Media Day LinkedIn content data.
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GOOGLE SAFE LINKBUILDING FOR SMALL AND LARGE BUSINESSESJoe Youngblood Founder – Winner Winner Chicken Dinner
BAD LINKBUILDING TACTICS
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LINK BUILDING FOR SMALL BUSINESSES
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PHOTO CREDIT LINK BUILDING PROCESS:KEYWORD RESEARCH Use UberSuggest.org and search for your main keywords with the drop
down box set to “Images”
Take your main keywords and add “photo, photos, pic, pics, photograph, photographs, image, images, screenshot, screenshots, screengrab, screengrabs, picture, pictures” after them
Combine the two lists and put them in the Google Adwords Keyword Planner for “Get Search Volume for a list of keywords”
The resulting list will tell you what keywords are being searched in Google and Google images that will likely result in your image coming up if you rank for it
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PHOTO CREDIT LINK BUILDING PROCESS:CONTEXT RESEARCH Before you make an image get to know your audience a little better. Find out if
they would appreciate humor, etc..
What surrounding content would they appreciate, for example if the product was hot tubs and the audience liked Star Wars and Star Trek would they think it was funny to see Yoda, Darth Vader, Captain Kirk, and Spock in a hot tub?
You can get context from monitoring sub-reddits where your audience might go: Example: Reddit.com/r/starwars
You can also get context by using these queries in Facebook Graph Search: “Interests of people who like [x company] “Movies liked by people who like [x company] “Books liked by people who like [x company] “Athletes liked by people who like [x company]
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FindExpertsToInterview.com
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LINK BUILDING FOR BIG BUSINESSES
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SOCIAL MEDIA DAY SPECIAL EXTRA ADDITION THING: LINKEDIN CONTENT STUDY
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• Advice / Affirmation (text only)• Article With Personal Commentary• Article Without Commentary• Business Call to Action on Personal Page• Business Related Announcement• Business Related Announcement w/ Linked Content• Business Related Contest on LinkedIn• Career Achievement Announcement• General Interest Infographic• Job Opportunity• New Job• New Photo• Non-Occupational Related Photo• Occupation Related Annuoucement• Occupational Fact Graphic• Occupational Humor Graphic• Personal Blog Post• Professional Tips / Insights (text only)• Text Advice/Affirmation Graphic• Work Anniversary
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Tweet me on Twitter: @YoungbloodJoe
Website: www.JoeYoungblood.com
More Slide Decks:www.slideshare.net/joeyoungblood
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