Google Hangouts: The Marketing Tool You Should Be Using For Business, But You're Not

Google Hangouts

The Marketing Tool You Should Be Using, But You’re Not!

This Event’s Hashtag#SouthWired14GH

About MeTV Producer turned Social Media Consultant Trainer

AP, House Hunters, HHInternational, BET, FOX

Entertainment Blogger

2010 Started Sheer Social

Some clients: AARP, Hollywood Black Film Festival, Heineken, Bio Ionic Pro Haircare

Why Should YOU Be Using Google

Hangouts

Expensive

A Lot Of Equipment

A Lot of Set Up

Limited Availability

Not portable

Old School Video Conferencing

BUT THE DEMAND AND THE TECHNOLOGYCHANGED THE GAME!

Rise in Video Conferencing

Polycon & Wainhouse 2012/2013 Global Study

Of 4,737 global respondants1 in 4 professionals video conference every day

%%

%%

Multi-platform Use

Polycon & Wainhouse 2012/2013 Study

71% 65% 34%

Desktop &Laptops

Rooms &Groups

Tablets

Benefits of New SchoolVideo Conferencing

Increase productivity

E-Learning (webinars, online courses)

Cut travel expenses

No need now for expensive computer systems

Collaboration made easier

Ideal for customer engagement

VS

Video ChatFree Free

Video GroupChat

*Up to 10 free

Up to 10Free. 15 Paid

Screen Sharing

* Free Free

Recorded playback

No Yes

Email & AppIntegration

No Yes

Skype G+ Hangout

*New Updates (up to 5 recommended)

Pricing FreeUp to

$500/month

RegistrationPage

Yes

Event Reminders

Yes Yes

Chat Yes Yes

PresentationView

Yes Yes

GHO/GHOA

WebinarPlatforms

Applicationneeded

Total Integration

Benefits To Professionals

Need to establish a web presence?

Need to demonstrate expertise in your field?

Need to create content for website & social profiles?

Want to market your product or service ?

Want to sell your product or service online?

Need an alternative to expensive webinar platforms

Getting Started

Downloading plug-in may be required based on browser

Google Apps account OR G+

One click through email

One click through G+

Can be begun through Google Calendar or Google+ Events page

G+ Not RequiredFor Businesses

From Google Blog, July 30, 2014

However,For On-Air Hangouts, YouTube Channel and Google+ or Google Apps account required.

Without Google+ account, users will not be able to use ALL Google Hangout apps. Screen share still available.

Google+ still required for mobile users, but NOT for long says Google

Who’s using Google

Hangouts?

That’s me!

My First Google Hangout On AIR!

January 2013

Evergreen content produced

over 9,500 views and still counting

Over 100 comments to date

Established our expertise in a fun, visual way

Generated a new audience & leads

Option to stream almost anywhere online

HD playback video provided quickly

Participant Chat, Screen Share, visual overlays available

Use mobile app to participate

ON AIR

What’s New: ApplauseThumbs up or down.

Audience feedback in real-time

Makes it more interactive

See where you lost your audience

What’s New: Live Q&AEasily see, select, and respond to questions in real time

track engagement even after Hangout On Air is over

Great extension of customer service

What’s New: Showcase

Display sellable products in real time

Clickable display

Great way to show and tell

Great for product launches

Multiple UsesConsulting and Training

Sales

Webinars

Interviews

Testimonials

Affiliate Marketing

Tutorials

Performances

Biggest Benefit?YouTube + Google+ (x keywords) = SEARCH

Remember: Hangouts create index-able

content...Videos! YouTube Videos!

YouTube is the 2nd largest search engine

after Google!

Google Helpouts

* You have to apply

Help From Experts

Several fields to choose from even medical!

Helpout Advantages

Consult, train, teach using PAID Google Hangouts

Set and display fees by the session, time

Display availability and reviews

Uses Google Wallet as payment

Can charge for untimely cancellations

How I Use HelpoutsEstablish myself as an expert. You have to APPLY to Google to use the tool.

Attract more business leads by helping people establish a strong online presence using video

Gain insights into my audiences biggest pain points concerning social media

Generate positive reviews and sharing them across my social profiles and website

What You Learn1-ON-1 2 HOUR CONSULTATION

How to effectively use Google Hangouts & other major social media tools

How to create opt-in and registration pages for better lead capture with Hangouts On Air

How to stream through Facebook fan page to boost engagement

How to monetize content

How to boost SEO with Hangout videos

Recap: Why Should You Use Hangouts?

Save time, money

Create content of value

Boost SEO with YouTube online video

Customer feedback and service

Establish trust

Establish your authority

Contact Me

Sheersocial.com

FB: Fb.com/Sheersocial

Tw: @Sheersocial

alice@sheersocial.com

PH: 818-672-6287