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Cards
Generation Xshows devotion!
32%of queries(35yrs - 49yrs)
21%(25yrs - 34yrs)
21%(50yrs - 64yrs)
26%(other)
Top demographics interestedin Mother’s Day in March 20142
1.Rakuten, 2013; 2. UK Bing & Yahoo Internal Data, 2014
1. Mother day 2014
2. When is Mothers Day
3. Mother day
4. Mother day gifts
5. Flowers
6. Mother day flowers
7. Mother day UK
8. Mother day poems
9. Mother day flowers
10. Happy Mother day
Top Mother’s Day querythemes for Retail2
24%Week before Mother’s Day
44%Mother’s Day
The highest smartphoneactivity happens on themorning of Mother’s Day7am-10am (increasing 9X)
Cakes
Chocolates
Giftsets
Unusualgifts
Giftideas
Presents
Cupcakes
Hampers
Homemadegifts
PersonalisedGifts
Share of queries with Mother’sDay intent on a smartphone2
Top Mother’s Day Queries, YahooBing Network, March 20142
Did you know thatUK shoppers spend
3X moreon Mother’s Day thanFather’s Day?1
Week before Mother’s Day
Mother’s Day
Queries with Mother’s Dayintent increase the week before
Mother’s Day and more than2X on the day itself.*2
2Xmore
Gift search volume starts to uplift early, at the start of March.Flower intent searches spike two weeks before mother’s Day.*
Retail& Gifts
1. Flowers
2. Mother day flowers
3. Flowers delivered4. Flowers post5. Flowers Mother day
6. Flower delivery
7. Mother day flowers UK
8. Artificial flowers
9. Mother day flowers delivered10. Flower
Delivery capabilities for flowers play a big part in Mother’s Day
Top negative keywords to bearin mind for your campaigns*2
Mother bride outfits How I met your mother
Mother care Mother bride
Dance moms
Flower girl dresses
Chelsea flower showTim Flowers Chain of Flowers
Recommendations Mother your mobile users; modify your mobile bids to capitalise on the last minute rush
Avoid the nag: Get your ads live at least two weeks before the big day
Don’t leave it to the last minute to adjust your budget
Review your negative keywords
March 6th March 30thMarch 22ndMarch 15th0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%£0.39Average CPC
£0.65Average CPC
Engagement increases from mid-March. However, assearches increase the week before, so does CPCs*2
* versus the last week of Feb 2014
Week beforeMother’s Day
3 Weeks beforeMother’s Day
2 Weeks beforeMother’s Day
Mother’sDay
4.8X
Flowers
GeneralMother’sDay Ideas
Search Volume Average CTR
Categories with the biggest uplift2
* versus the last week of Feb 2014
2X
3X
* based on queries with Mother’s Day intent 2014
* based on top queries containing mother, mom and flowers, Feb - Mar 2014
Give your campaigns a mother’s touch
@BingAds
Facebook.com/BingAds
advertise.bingads.microsoft.com/en-uk/blog
slideshare.net/bingads
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