Cards

Generation Xshows devotion!

32%of queries(35yrs - 49yrs)

21%(25yrs - 34yrs)

21%(50yrs - 64yrs)

26%(other)

Top demographics interestedin Mother’s Day in March 20142

1.Rakuten, 2013; 2. UK Bing & Yahoo Internal Data, 2014

1. Mother day 2014

2. When is Mothers Day

3. Mother day

4. Mother day gifts

5. Flowers

6. Mother day flowers

7. Mother day UK

8. Mother day poems

9. Mother day flowers

10. Happy Mother day

Top Mother’s Day querythemes for Retail2

24%Week before Mother’s Day

44%Mother’s Day

The highest smartphoneactivity happens on themorning of Mother’s Day7am-10am (increasing 9X)

Cakes

Chocolates

Giftsets

Unusualgifts

Giftideas

Presents

Cupcakes

Hampers

Homemadegifts

PersonalisedGifts

Share of queries with Mother’sDay intent on a smartphone2

Top Mother’s Day Queries, YahooBing Network, March 20142

Did you know thatUK shoppers spend

3X moreon Mother’s Day thanFather’s Day?1

Week before Mother’s Day

Mother’s Day

Queries with Mother’s Dayintent increase the week before

Mother’s Day and more than2X on the day itself.*2

2Xmore

Gift search volume starts to uplift early, at the start of March.Flower intent searches spike two weeks before mother’s Day.*

Retail& Gifts

1. Flowers

2. Mother day flowers

3. Flowers delivered4. Flowers post5. Flowers Mother day

6. Flower delivery

7. Mother day flowers UK

8. Artificial flowers

9. Mother day flowers delivered10. Flower

Delivery capabilities for flowers play a big part in Mother’s Day

Top negative keywords to bearin mind for your campaigns*2

Mother bride outfits How I met your mother

Mother care Mother bride

Dance moms

Flower girl dresses

Chelsea flower showTim Flowers Chain of Flowers

Recommendations Mother your mobile users; modify your mobile bids to capitalise on the last minute rush

Avoid the nag: Get your ads live at least two weeks before the big day

Don’t leave it to the last minute to adjust your budget

Review your negative keywords

March 6th March 30thMarch 22ndMarch 15th0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%£0.39Average CPC

£0.65Average CPC

Engagement increases from mid-March. However, assearches increase the week before, so does CPCs*2

* versus the last week of Feb 2014

Week beforeMother’s Day

3 Weeks beforeMother’s Day

2 Weeks beforeMother’s Day

Mother’sDay

4.8X

Flowers

GeneralMother’sDay Ideas

Search Volume Average CTR

Categories with the biggest uplift2

* versus the last week of Feb 2014

2X

3X

* based on queries with Mother’s Day intent 2014

* based on top queries containing mother, mom and flowers, Feb - Mar 2014

Give your campaigns a mother’s touch

@BingAds

Facebook.com/BingAds

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