Getting Big Without Getting Bad at DAS, 10/20/14

October 20, 2014Digiday Agency Summit

The good fight.Digiday Agency

Summit

October 20th, 2014

Born in Brooklyn in 1999.

Founded as a user-centric design studio.

7 employees.

BKLN7 people.

2004.

210 employees worldwide.

BKLN175 people.

LDN20 people.

LA15 people.

2011.

1,000+ employees worldwide. Independent agency within IPG.

ATL100 people.

BKLN550 people.

DC45 people.

LDN60 people.

LA100 people.

PDX15 people.

RIO50 people.

SF35 people.

Today.

SGP25 people.

CAN10 people.

Huge is now huge.

Bad Good

Bad Good

Bad Good

So, what is the scale that is bad?

“Yes, let’s start something!”

“We are doing some cool work.”

“Fuck this place.”

How we try to not go over the edge.

You will never do the same thing twice, get used to it. Don’t rely on process;

it’s a guide, not the rule.

Embrace the uncertainty

Meet in small groups for the shortest period possible. You can’t schedule

the making.

Doing > talking

Great ideas can come from anywhere & anyone can and should call bullshit.

Be flat

Hire doers over managers. Leadership has nothing to do with

titles.

Get shit done

People who have good taste & ideas will create great work, no matter their

background.

Disciplines are now just guidelines

UX Design Copy Tech

Great work is hard work. Iterate and push ideas ‘til they are simple & smart.

And then do it again.

Simplification is next to godliness

You’re going to be wrong a lot; that is how you get to good work.

Don’t be precious

Make the best things with your best friends.

Culture is important

Some of our work.

The Simpsons.Our work:

Picture

Nike.Our work:

Hashtag World Cup.

Our work:

October 20, 2014Digiday Agency Summit