Get Rich Quick: Easy & Fast SEO Tips from Eli Feldblum of RankAbove

Get Rich Quick!Easy & Fast SEO Tips

SMX Israel 2014

About This Presentation• Free Traffic for

eCommerce sites!• The secret Macy’s

doesn’t want you to know about!

• How HappyPlace tricked you!

• Valuable links on your own site!

• One weird trick your agency doesn’t want to know

• But wait! There’s more!

About Me

• Eli Feldblum• CTO & Founder of

RankAbove• eli@rankabove.com• @FeldBum• 050-333-0915 (Israel)• 201-815-9467 (US)

The Coupon Page

For almost every retailer, the most popular branded searches (and often the most popular searches) are for coupons and discounts. Why give that away to RetailMeNot?

The Coupon Page

You don’t even have to offer coupons!

Macys.com Secret Navigation

There is a Macys.com you never see—unless you come from search. And it’s the perfect combination of SEO and usability.

Macys.com Secret Navigation

There is a Macys.com you never see—unless you come from search. And it’s the perfect combination of SEO and usability.

Macys.com Secret Navigation

But it doesn’t sell quite as well as Macys.com’s regular category pages.

Vs.

Macys.com Secret Navigation

So:• They link to it contextually, but not

overtly• They use it primarily where they don’t

have categories or subcategories (like cocktail dresses)

• Once the bot gets to /SLP/, it stays there. And it likes it.

The Never-Ending Page

We all wants links, shares and other social metrics for our articles. But how can your smaller site get as many likes, tweets and links as the big guys?

The Never-Ending PageJust run the same article forever. Or at least, on the same

URL.

The Basics

Let’s go back to basics. Remember everything we started doing, before we got distracted by fun tactics. That stuff still works really well.

The Basics: Internal Links

In fact, many of you don’t even need more links, just better and more consistent internal linking.

The Basics: Titles

Make sure your titles match what your customers search for. Is that dress “pistachio?” Nobody searches for a “pistachio” dress. It’s green. Called your TV movie “The TLC Story?” Great. Everyone is going to search for “TLC movie.”

The Basics: Content

I know it’s a pain, but if you just use manufacturer descriptions, no one will find your products. Fill in the gaps left by manufacturers, and you may get some internal link opportunities too.

But Wait, There’s More!

Knowledge Graph

Use Wikipedia, Freebase and Google+ to get more visitors and incredible exposure.

Authorship

More people will click through to your articles if your beautiful punim are next to your link.

C’mon. Where would you click?

More Information?Just contact me:

Eli Feldblumeli@rankabove.com201-815-9467050-333-0915@FeldBum