Gamification in B2B Marketing is about addiction, not games

Gamification in B2B Marketing is

About Addiction, NOT Games.5 Great Examples of Gamification

When you hear the term

gamification you probably think

What you should really think is

Addiction

Addiction

the impulse to keep doing something

because you subconsciously like it.

Games engage

on a whimsical level

to entertain.

Source: http://gartnernews.com/the-power-of-gamification/

Gamification engages

on an emotional level

to motivate.

Source: http://gartnernews.com/the-power-of-gamification/

Research has shown

that we are all born

with a desire to play

games.

Apply addictive qualities to marketing

and you've got an incredibly powerful way

to connect with prospects and customers.

5 great examples of gamification

Ranks how good your profile is. No

matter how high you get, you can't get

to the top. By tapping into our innate

desire for status and our drive for

closure we can't help but want to click

the "Improve your profile button.”

The LinkedIn

"Profile Strength" Meter

This one is all about instant feedback

and clarity - a key principle in

Gamification. As you type your new

password a bar indicates its strength

in real time. The result is that not only

do you end up with a better password

but you have learned how to make it

stronger along the way.

Password

Strength Indicator

Data analysts – the target of this B2B

campaign – think of themselves like hero-

detectives that crave a challenge. What

could feel more challenging than a data

mystery at a fictitious casino? To play,

users had to use an actual demo version

of the software. The results: Over 6x

more free trial downloads than any other

comparable program.

http://www.whiterhino.com/sap-data-challenge

SAP Casino Data Challenge

Massachusetts General Hospital could

have decided to create another ubiquitous

timeline with rollover facts. Instead they

went for a fun, gamified experience that

makes you want hang out for a while. We

built a universe of numbers floating around

and as you select any one of them you

learn its significance. The result is a more

engaged, and knowledgeable, audience.

Mass General in Focus

American Science & Engineering had a

game changing X-ray detection product

that called for a gamified experience. It’s

one thing for AS&E to tell you just how

small and maneuverable the MINI Z is.

It’s quite another to let you use the MINI

Z to inspect areas that other x-ray

technology simply can’t get to – and

boost your security rank along the way.

http://whiterhino.com/miniz

AS&E Meet MiniZ

Learn more about how to make your

marketing content more addictive

www.WhiteRhino.com/AddictiveExperience