Future of Media - #ConnectorOpenDay

©Connector 2017

FU T U RE OFM E DI A

©Connector 2017

We leverage a fearless approach to creativity, a culture of

learning and a fast moving startup environment to

design digital products, engage influencers and produce

‘real world’ experiences.Some of these ideas build brand,

grow market share and increase revenue for our clients

while others become business drivers within our own

eco-system.

HELLO! J

©Connector 2017

SERVICES

PRODUCT DEVELOPMENT

We design innovative digital platforms, products and services for legacy brands

and startups that want to differentiate and connect with customers in a fast changing

world.

DIGITAL MARKETING

We are highly experienced digital specialists with an approach that marries

insight driven brand strategy and innovative creative communication to

deliver growth against each brief.

HUMAN NETWORKS

We design human networks that empower your team and communities to work better together, respond faster, co-create and be more effective in achieving their mutual goals. We design human networks that empower people to collaborate and innovate achieving exponential results.

INFLUENCER & SOCIAL ADS

We manage social ads, hand-pick influencers, micro-influencers and communities to amplify messages and deliver results for our clients.

RESEARCH & STRATEGY

Our holistic approach to strategy is underpinned by deep research to understand the client’s business and organisation. We then create transformative creative roadmaps to drive business growth.

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TEAM

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CLIENTS

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Conor is one of Ireland’s leading experts in digital business

innovation. Prior to establishing Connector in 2010, Conor

advised International brands Guinness, Coca-Cola,

RaboDirect, Vodafone, Danone, Nokia and more. Since then

his team have created a number of successful digital

brands and businesses.

Conor Lynch has over 18 years of technology experience,

gained while working in Asia Pacific, USA, UK and Ireland,

with a wide range of companies including start-ups, SMEs

and global brands. He graduated with an Honours Degree in

Marketing Management from DIT & Trinity College before

studying at the Michael Smurfit Graduate Business School.

CONOR LYNCH

©Connector 2017

TODAY’S OPEN DAY CONTENT:

40% based on our the experience working in Innovation projects at Connector.

50% are open source methodologies from HyperIsland, Kaospilotsand Project of How.

10% are free trends from the trend watching trend reports from Trend Watching, JWT and Google Trends.

Thetheoryandframeworksareoutthere,availableandfree.Puttingintopracticeis

©Connector 2017

We are pleased to meet you all and would like to thank

you for attending the Connector Open Day.

VR, Artificial Intelligence, bots and new tools are

enabling journalists new ways of telling stories.

Crowdfunded stories and micropayments are

decentralising the news.

So what is the future of journalism? Come and explore

the possibilities with us!

HELLO! J

©Connector 2017

GLOBAL TRENDS

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BEYOND NATIVE

Times change – so should publishers.

T R E N D 1

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BEYOND NATIVE

NETFLIXStorytelling supported by visuals

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BEYOND NATIVE

StarbucksTapping into the publishers tone of voice to convey your message.

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BEYOND NATIVE

NikeContent co-created with influencers to deliver the brand values.

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Sharing 1969 history using modern day storytelling techniques.

BEYOND NATIVE

GE

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Engaging and entertaining whiledelivering the brand message.

BEYOND NATIVE

Nupo

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The shift from support to fullArray of services

BEYOND NATIVE

T Brand Studio

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INTERACTION EVERYWHERE

T R E N D 2

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INTERACTION EVERYWHERE

AntennaAntenna allows readers to react to stories with pre-set emotions, and the company is expanding into eCommerce.

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INTERACTION EVERYWHERE

TWP Pop-Up NewsettersNewsletters tailored to each user

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INTERACTION EVERYWHERE

Push notificationsAvoiding interruption with permission based notifications

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ALL ON MESSAGING

A smartphone-fueled message from Asian consumers to the world.

T R E N D 3

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A L L O N M E S S A G I N G :

Messaging apps become feature-packed remote controls for daily life.

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The monthly active users for Facebook Messenger is 900 million; for WeChat: 700 million; for

WhatsApp: 1 billion, and for QQ: 860 million.

F A C E B O O K , A P R I L 2 0 1 6 / Q U E S T M O B I L E , A P R I L 2 0 1 6 / W H A T S A P P ,

F E B R U A R Y 2 0 1 6 / T E N C E N T , N O V E M B E R 2 0 1 5

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The Chinese messaging app integrates services from takeout to taxis

ALL ON MESSAGING

WeChat - China and more

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The goal of being on every botableplatform - SMS, Slack, Alexa.

ALL ON MESSAGING

Washington Post Bots

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Each morning, the bot sends users a message with its latest presidential election forecast.

ALL ON MESSAGING

NYT Elections

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Conversation Starts and our automated bot will ask people which ingredients they have in the fridge.

One hour after the recipe is sent, a follow up message is sent inviting them to share photos of their #srecipechef on Instagram, Twitter and Facebook.

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Travel agency runs its entire research and booking process in a messaging app

ALL ON MESSAGING

Pockettour –Ukraine

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INFLUENCER MADNESS

From paid media to sparking authentic conversations bypassing ad block.

T R E N D 4

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I N F L U E N C E R M A D N E S S :

As concerns about ad blocking grow, influencer marketing is becoming more important to brands.

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The BBC’s Taster platform lets audiences sample early-stage experiments as they’re still cooking

INFLUENCER MADNESS

BBC’sTaster

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A campaign where every interaction in the influencers ambassadors exposed pixels to unveil the new product

INFLUENCER MADNESS

Huawei Ireland

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Bloggers co-creating with brandsand creating their own productWith personal brands

INFLUENCER MADNESS

SOSU & POCO

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Snapchat influencer only ad

INFLUENCER MADNESS

GX8

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VIRTUAL REALITY STORIES

Virtual realities, real (physical, cognitive, emotional) improvements.

T R E N D 5

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Consumer spending on VR will increase from USD 108 million in 2014 to

USD 22 billion in 2020.

T R A C T I C A , J U L Y 2 0 1 5

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VR team helps illustrate the gravity of a larger crisis.

VIRTUAL REALITY

NYT

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VR project that depicts the inside of Mars’ Gale Crater

VIRTUAL REALITY

Gale Crater

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The Guardian’s first VR project showcase how spooky solitary confinement is

VIRTUAL REALITY

Guardian

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NEW BUSINESS MODELS

Virtual realities, real (physical, cognitive, emotional) improvements.

T R E N D 6

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Crowdfunding platform help journalists go direct

NEW BUSINESS MODEL

Patreon

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Data and insights as a new service

NEW BUSINESS MODEL

Data Buzzfeed

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EXPERIENCE ECONOMY

Virtual realities, real (physical, cognitive, emotional) improvements.

T R E N D 7

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Facebook integrated bluetoothmasks at Rio Carnival

EXPERIENCE ECONOMY

Match Mask

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Exercise bike facilitates VR workouts

VIRTUAL ACTUALIZATION FEATURED INNOVATIONS

VirZoom

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Connecting Instagrammers . Online and offline

EXPERIENCE ECONOMY

Huawei Snapys

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FUTURE MAPPING

The purpose of Future Map is to create a shared view of

industry trends in the recent past, present, and future.

In the workshop, we will map key trends from the past

year, the current year, and three years ahead. Then review

the map, identify patterns and discuss the relevance of

different trends.

It is useful for supporting discussion and debate around

high-level themes: society, technology, politics, etc.

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We will, as a group, co-create a vision of the future through the lens of the past andthe present.

01 - As individuals you will write a significant “forces” (trends, technologies, politicalmovements, behavioural shifts, etc.) on post-its: one per post-it.

Then you’ll walk up to the wall and and stick it up, reading your post-its out loud asyou go so the rest of the group can hear.

There’s no need to wait your turn. As soon as you have one, write it down and stick itup. We’re aiming to fill the wall in the next 15 minutes.

Don't overthink it too much. The aim is to get lots of different driving forces up onthe wall.

FUTURE MAPPING

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FUTURE MAPPING

TRENDS

TECHNOLOGIES POLITICAL MOVEMENTS

BEHAVIOURAL SHIFTS

• Doing beats buying

• Digital Vacation

• Fitness Generation

• Sharing Economy

• Co-creation

• Post demographic consumers

• Virtual Reality / Augmented Reality

• Demonetization

• Chat bots

• New Wave Feminism

• The Rise of the Right

• Brexit

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02 - Time to look at the post-its on the wall and look for patterns

and common themes in each year.

Sort the trends under each year and prepare a summary of the

key patterns in the A4 papers provided.

FUTURE MAPPING

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GROUP REFLECTION

What patterns do we see?

Which trends are most important for me /

us to be aware of and learning more

about?

How do I feel about the past, present and

future?

What does this mean for our team? Our

company? Our industry? And my own role?

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HOW CAN WE HELP?

EXPERIENTIAL STRATEGY

SOCIAL MEDIA

DIGITAL LISTENING

©Connector 2017

CONTACT

connector.ieteam@connector.ie+ 353 1 906 0006Twitter: @connector18 Eustace Street,Temple Bar,Dublin 2