FullSIX FullSIGHTS October 2015

oct 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

IMPROVE THE CONVERSION AND YOU

WILL WORRY LESS ABOUT THE TRAFFIC

SALECYCLE ECOMMERCE

76,6% of users abandon the buying process after having added

products to the shopping cart

#02BRAND KNOWLEDGE

CNMC PANEL

93% of teenagers aged between 16 and 17 years old,

users internet frequently, above TV usage (82%)

USERS ADOPT NEW HABITS, YOUR

COMMUNICATION MUST ADAPT TO THEM

#03BRAND INNOVATION

IF TRADITIONAL FORMATS DO NOT

ACHIEVE THEIR GOAL, CREATE A NEW ONE

TOURISM OF THAILAND THE TATTOO FLYER

Temporary tattoos are given for free at the tourism fairs replacing the traditional

flyers. They can be scanned with an smartphone to broaden the information

SEIZE AN EXISTING ELEMENT AND MODIFY

IT WITH YOUR COMMUNICATION

IF INSURANCE SLOW DOWN GPS

The insurance company creates a GPS app that when coming closer to

areas that kids tend to visit, changes its normal voice into a child’s

#04BRAND INNOVATION

CREATE A PIECE OF NEWS INSTEAD OF AN AD CAMPAIGN

KRONENBOURG #LEBIGSWIM

Eric Cantona will swim through the English Channel if 10.000 brits declare

that the french beer (Kronenbourg) is the best in the world

#05BRAND ACTIVATION

ADD THE IMAGINARY OF THE POPULAR CULTURE TO YOUR ACTIONS

PEPSI PEPSI PERFECT

Pepsi seizes the opportunity of the future date of the launch of back to

the Future II to launch “Pepsi Perfect” the soda that Marty McFly drank

#06BRAND ACTIVATION

#07BRAND PLATFORM

USE ALL THE SPACES OF YOUR BRAND AS

PART OF YOUR COMMUNICATION

SNICKERS DIAL-A-SNICKERS

Change the logos of your chocolate bars into “hunger feelings” such as Rebellious, Feisty,

Drama Mama…. Continuing their campaign “You are not you when you are hungry”

DO NOT FORGET TO ADDRESS YOUR

COMMUNICATIONS TO DIFFERENT NICHE USERS

NETFLIX THE SWITCH

A tutorial to create your own “remote control” to lower the light, turning your mobile devices

into the “airplane mode”, ordering food, anything you may need to enjoy Netflix

#08BRAND PLATFORM

IF YOU SUPPORT A CAUSE TRY TO CREATE A

DEBATE AROUND IT

ELLE UK #MOREWOMEN

Removing men from different images of the

political scene to show the disproportion in that world

#09BRAND DIALOGUE

GET YOUR USERS TO BECOME THE MEANS TO YOUR MESSAGE

BOOKING.COM WHO WON BOOKING SUMMER?

The online travel agency invites their users to publish your summer pictures

to turn them into animated gifs thanks to 4 digital artists

#10BRAND DIALOGUE

WE USEtechnology in a creative way to develop experiences where brand and consumers

interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns,

ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest digital communication group in Europe [+1000 people],

and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand,

please contact us

Javier Gómez de Quero del Castillo

Managing Director

+34 91 298 27 30 javier.quero@fullsix.com

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

oct 15