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From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
From Keywords to ContentA Data Driven Approach to Blog Ideation and Strategy
Presented by: James Svoboda @realicityDownload: www.webranking.com/presentation
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
MN Blogger Conference
download: www.webranking.com/presentation
James SvobodaCEO WebRanking, Co-Founder MnSearch
t: @realicity e: james.s@webranking.com b: www.webranking.com/blog
November 2015
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
SWEET & DELICIOUS BLOGGING
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
THE START
Credit: appnova.com
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
IDEAL BLOGGING
Credit: gettyimages
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
REAL BLOGGING
Credit: thedailybeast.com
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
EVOLVE YOUR WRITING & RESEARCH PROCESS
Credit: patheos.com
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
RESEARCH LISTS: Websites, Topics, Keywords…
Credit: notonthehighstreet.com
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCH for INSPIRATION
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
TYPES of SITES
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
RELATED SEARCHES = TOPICS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
WIKIPEDIA VARIETIES, TYPES & LISTS = TOPICS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
TOPICS & SUBCATEGORIES
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
WHAT ARE YOUR TOPIC THEMES?
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
KEYWORD RESEARCH TOOLS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Google Analytics Organic Search
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Google Analytics Site Search
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Google Search Console & Bing Webmaster Tools
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Google AdWords & Bing Ads – Search Terms
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Google AdWords +Keywords Option
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
AdWords +Keywords Shows You New Variations
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCH SUGGEST & AUTOCOMPLETE
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
KeywordTool.io & UberSuggest.org
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
AdWords Keyword Planner: Keyword Option
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
AdWords Keyword Planner: URL Option
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
CAUTION!
Credit: reddit.com
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
SEARCHING for KEYWORDS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
DON’T GO TOO BROAD for BLOG POSTS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
NARROW DOWN YOU BLOG IDEAS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Google Keyword Planner + Filters To Trim Your List
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Track Your Keywords in a Spreadsheet
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
KeywordTool.IO
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
KeywordTool.IO – QUESTIONS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
ADD to YOUR KEYWORD SPREADSHEET
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
ADD MONTHLY VOLUME (from AdWords)
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
COMBINE LISTS & REMOVE DUPLICATS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
GROUP into THEMES
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
1st - IDENTIFY & REMOVE UNWANTED
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
2nd - GENERAL, STAND ALONE & MAIN THEMES
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
3rd – SUBSTANTIAL THEMES
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
4th – NEED & DEMOGRAPHIC THEMES
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
5th - QUESTIONS
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
NOW WHAT?
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Check Volume Keywords Against Search Results
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
#1 LISTING is a “Made for AdSense” Site
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Check Questions Also
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Some Have Very Few Answers
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
QUORA ANSWERS = OPPORTUNITY
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
What To Do With These Words?
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Remember Those Themes?
• Stand-Alone Post Ideas• Post Series Ideas• New Blog Categories• New Blog Tags• Round-up Posts• FAQ Posts• How-To Posts• “For” Posts• Videos Posts
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Choose Main, and Segment Into “Go-for” List(s)
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Brainstorm Blog Topics
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Use Keyword Variations in Blog Posts
• Post Titles & Headlines• Meta Titles & Descriptions• Post Sub-Headings &
Content Sections• Word Variations to Avoid
Repetition & Expand On-Page Search Terms
• Blog Image Ideas and Image Alt Tags
• Post Categories• Post Tags• YouTube Video Embeds• Q&A Content
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
Keep Feeding Google Keyword Themed Content
From Keyword to Content James Svoboda @Realicity Download: www.webranking.com/presentation
MN Blogger Conference
download: www.webranking.com/presentation
James SvobodaCEO WebRanking, Co-Founder MnSearch
t: @realicity e: james.s@webranking.com b: www.webranking.com/blog
November 2015
THANK YOU!
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