How to Blog for Your Business (content ideas, keywords, & more) from DMFB14

allisonbcarter.com@allisonbarrettc#DMFB14

Blog for Your Business

You can do it.Here is how.


• Allison Barrett Carter• www.allisonbcarter.com• @allisonbarrettc• https://plus.google.com/+allisoncarter


Let’s talk…

1. Why blogging for your business matters.2. How to integrate a blog in to your business

plan & site.3. How to come up with content.4. Tips on an editorial calendar.


Why?http://blog.hubspot.com/marketing/the-benefits-of-business-blogging-ht

1) It helps drive traffic to your website. another indexed page, social media relevance, news source, trusted

resources

2) It helps convert that traffic into leads.

3) It helps establish authority.

4) It drives long-term results. traffic will come from old posts



How to integrate?

Decide:WHERE WILL THIS BE ON MY SITE?

A big, important question…


3 integration models.

1. The blog is a “buried” subpage.2. The blog is your page.3. A hybrid.





Decide:How often will I post blog articles?

What kind of content will I produce?Will I write everything myself?

Will I outsource?


How to Come Up with Content.


Find your keywords.

According to Google…

WHAT is a Keyword?A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the more attraction power it has.


Find your keywords.

• Google.• Google.• Google.• Google.• Google.• Google.• Google.


Tools to find keywords & content.

• Google Search• Google AdWords• YouTube Search• übersuggest.org• Quora.com• Omgili.com• LinkedIn


Start with a Google search.


Find your keywords: Google AdWords

Google Keyword Tool. *Psst! It’s free.http://www.allisonbcarter.com/2014/03/24/finding-keywords-content-using-adwords-free/


Google AdWords: set up an account.

https://adwords.google.com/KeywordPlanner




By location – Chapel Hill/Durham



YouTube search.


übersuggest.org




Quora.com




Omgili.com


LinkedIn. (Pulse)


Think of other types of content.• FAQs• Interviews• Pricing questions• Behind the Scenes• Photos!• Comparisons• Lists• Resources• Round-ups• Top 10• Videos• Infographics (PicMonkey or Canva)


How to Build an Editorial Calendar.

(this is the part where I just talk a lot without slides)


“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”

- Brian Clark



Step 3: use social media.• Why people are on Facebook

• How often to post to Facebook

• Types of posts that get traction

• Best times to post

• To hashtag or not

• FB rule: create dialogue, don’t inundate


Step 3: use social media.• Why people are on Twitter

• How often to post to Twitter

• @ / .@

• RT / Quote

• Best times to post

• Hashtag!

• Twitter rule: be a reference, provide information, respond & create dialogue

• Twitter is the newest form of customer service


Step 3: use social media.

• YouTube is growing

• How to use YouTube (tags, metatags, metadata)

• Embedding

• YouTube rule: be found, be short, be entertaining


Step 3: use social media.

• Why G+?

• How often to post to G+

• Again, why G+?

• Hashtag!

• G+ rule: do it for your SEO

Marketing

How to Blog for Your Business (content ideas, keywords, & more) from DMFB14