Florida Keys Mobile Sweepstakes Case Study

Mobile Marketing

the Florida Keys

Why SMS?Mobile Users = Prospective Visitors

New Communication Channel

Subscriber Database

Brand & Promote Destination

“Win a Florida Keys Vacation & Experience Key West BrewFest”

Sweepstakes Social Media, WebText KEYS to 65047 Mobile phones, devices

Simple, Branded Message

www.FloridaKeysWin.com

www.FloridaKeysWin.com

17K Site Visits

11,433 Mobile Subscribers

10,519 Completed Entries First, Last, Email, Mobile, DOB

144K Facebook “Likes”

>1K “Shares” & Re-Tweets

4%

40%

37%

19%

Entrants by Age/Generation

Silent Gen (1925-45)Baby Boomers (1946-64)Gen X (1965-79)Millenials (1980-00)

SURPRISE! What We Learned

What Next?1 Text Message / Month

Keys Events, Monthly e-News

What Next?1 Sweep per Quarter - Themed

“Arts & Eats”

Thank You

Momares helps brands and agencies launch mobile sweepstakes and contests that engage consumers, drive loyalty, and increase sales.

How To Set Up A Mobile Sweepstakes: www.momares.com/blog/the-anatomy-of-a-mobile-sweepstakes-campaign/

Marcos J. MenendezMOMARESmarcos@momares.com305-444-3948m. 305-505-5393