View
58
Download
0
Category
Tags:
Preview:
DESCRIPTION
Some Advanced Facebook tips for promoting your cause, business or nonprofit.
Citation preview
LOAD THESE LINKS
http://www.ericspellmann.com/the-perfect-facebook-business-post.html?utm_source=Spellmann+%26+Associates+List&utm_campaign=14a0d5a431-S%26A-0035-
ADVANCED FACEBOOK STRATEGIES & TACTICS
Presented by Christine Halvorson
Halvorson New Media
HalvorsonNewMedia.com 3
HalvorsonNewMedia.com
WHAT I DO
4
• 7 Twitter accts• 3 FB Pages• 2 blogs• Create online courses• Lead workshops for small
biz owners• Spend 1.5 hours
each day just learning
FACEBOOK–The “perfect” post–Learning from “Insights”–Using photos & graphics–Using Facebook Boosted Posts
and Paid Advertising–Making a Marketing Plan
6HalvorsonNewMedia.com
WHAT WE’LL COVER TODAY
Not THIS ADVANCED
CHAPTER 1: PERFECT POSTS
HalvorsonNewMedia.com 9
http://www.ericspellmann.com/the-perfect-facebook-business-post.html?utm_source=Spellmann+%26+Associates+List&utm_campaign=14a0d5a431-S%26A-0035-
Don’t be boring
LKarno.com 10
HalvorsonNewMedia.com 11
HalvorsonNewMedia.com 12
GOOD CONTENT SHOULD…
•Educate•Entertain•Engage•Enrich•+, with luck…
Go viral….
“Sell” one out of 10 posts
CHAPTER 2
KEEP AN EYE ON YOUR
“INSIGHTS”
HalvorsonNewMedia.com 15
FACEBOOK INSIGHTS
16
REACH…
HalvorsonNewMedia.com 18
We’ll talk about this in a moment
This post did better than all others
HalvorsonNewMedia.com 19
A 9 p.m. peak
20HalvorsonNewMedia.com
CHAPTER 2 SCHEDULING
21HalvorsonNewMedia.com
WAYS TO USE SCHEDULING
22HalvorsonNewMedia.com
•Timed for when YOUR fans are online (see “Insights”)
•Carry out a strategic campaign•Make your life easier •Make sure you’re posting daily
23
Every Sunday evening“Motivation for your Monday to come”
Strategy!
FACEBOOK’S BUILT-IN
CLOCK
24HalvorsonNewMedia.com
A live demonstration
HOOTSUITE: WONDERFUL, FREE THING
26HalvorsonNewMedia.com
Attach up to 5 “streams” (accounts) to post to, all in one place, scheduling them into the future, infinitely
Another live demonstration
ALSO FROM “INSIGHTS” WHO ARE YOU REACHING?
27HalvorsonNewMedia.com
BY GENDER AND AGE DISTRIBUTION
2) MASTER THE ART OF VISUALS
29
Tell the story behind your business…
30HalvorsonNewMedia.com
Enhance text with graphics
HalvorsonNewMedia.com 31
HalvorsonNewMedia.com 32
Pinstamatic.com
CHAPTER 3PAID
ADVERTISING OPTIONS IN FACEBOOK
HalvorsonNewMedia.com 40
Paid Options in Facebook(An ever-changing array of ads,
promoted posts, sponsored stories)
HalvorsonNewMedia.com 41
HalvorsonNewMedia.com 42
Ad
Cat
Cat
Also called Newsfeed ad,
sponsored story, or boosted post
RIGHT-HANDSIDEBAR
BOOSTED POST
HalvorsonNewMedia.com 45
In insights
• Promoted or “Boosted” posts– Good to do when…
You post something really important and want to extend it beyond those who already LIKE you
Facebook suggests you do so
46HalvorsonNewMedia.com
PAID METHODS OF GETTING NOTICED ON FACEBOOK
HalvorsonNewMedia.com 47
HalvorsonNewMedia.com 48
Adjust all these demo points
HalvorsonNewMedia.com 49
PAID ADSWORK
THE SAMEWAY AS
BOOSTED POSTS.
CLOSE-UP FACES ARE BEST
GOOD REASONS TO DO A PAID BOOST OR AD
• When your business is new to Facebook
• When you have an event coming up
• When you’ve made an announcement that is likely of interest beyond your small group of Facebook “Likers” and “Friends”
• What you’re offering a new product or service, or making some other significant change in your business
CHAPTER 4:HAVE A PLAN
HANDOUT
THE 10 STEPS
1) Who is your audience?2) What are your goals?3) By when do you want to meet them?4) Where will you find your audience (are you sure they
use Facebook?)5) What are your key messages? 6) Who will do the work and how?7) Deadlines and timelines8) Which sites will you use? Record all passwords and user
names elsewhere9) Define types of posts on each site10) Determine what “success” means for you
2 WAYS TO GET MORE TIPS…
1) “LIKE” MY FACEBOOK PAGE
Facebook.com/HalvorsonNewMedia
2) SIGN UP FOR MY
E-NEWSLETTER(JUST GIVE ME
YOUR BUSINESS CARD)
3) MORE RESOURCES…
GO TO NHSBDC.ORG
Q & A
PLEASE “LIKE” MY PAGE—HALVORSON NEW MEDIA
• Marketing plan template• WORKBOOK: Social Media
Resources– Materials for continuous
learning– Photo & Video content & editing
tools– Online and SmartPhone apps
63HalvorsonNewMedia.com
HANDOUTS
ABOUT
HALVORSON NEW MEDIACHRIS@HALVORSONNEWMEDIA.COM
Facebook:http:/www.Facebook.com/HalvorsonNewMediaTwitterhttps://twitter.com/ChrisHalvorsonLinkedInwww.linkedin.com/in/chrishalvorsonWebsitehttp://HalvorsonNewMedia.com
64HalvorsonNewMedia.com
ABOUT
HALVORSON NEW MEDIACHRIS@HALVORSONNEWMEDIA.COM
Christine Halvorson founded Halvorson New Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits large and small on how to use social media strategically. Halvorson New Media is often contracted to create social media content of all kinds, including video.
65HalvorsonNewMedia.com
Along with two part-time staff members, Halvorson currently writes and manages blogs for the New Hampshire Small Business Development Center, Customer Perspectives, and the Bond Wellness Center. She provides social media consulting to the clients of Louis Karno & Company. See a list of current clients here.
Recommended