Facebook Marketing Strategy for Small Business in 2017 [KEYNOTE]

Facebook Marketing in 2017How to crush the competition!!

Why Crush The Competition?

Because I haven’t yet heard one client say to me : “Go easy on them”

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

What’s the moral of the Story?

WIIFMWhat’s in it for me?

@adupont65

Why does it matter?

Not sureBut it’s a great story, right?

@adupont65

So let’s get some context here

Why Facebook?

@adupont65

So let’s get some context here

Why?@adupont65

Facebook Stats

Why?@adupont65

Let’s Dive in….

Organic is DEAD!3% reach at best

@adupont65

Let’s Dive in….

Organic is DEAD!

@adupont65

Let’s Dive in….

Organic is DEAD!

@adupont65

Bottom line

= $$$

@adupont65

Facebook Ads

Cheapest

@adupont65

Facebook Ads are the

Cheapest...for now

@adupont65

Facebook Ads are

Running out of inventoryBidding will become increasingly

more expensive!

@adupont65

Big No-No

BuyingFollowers

@adupont65

By 2020, Facebook will be...

All Mobile & All VideoSource: Nicola Mendelsohn

Facebook VP of EMEA

@adupont65

Big No-No

BuyingFollowers

@adupont65

Big No-No

BuyingFollowers

@adupont65

Most Shared Content is

Awe Inspiring - 25%Laughter - 17%

Amusement - 15%Joy - 14%

Anger - 6%@adupont65

Lay the Foundation

Become a NinjaOr Hire Someone that is!

(no Joshua in Accounting is not a Ninja)@adupont65

Lay the Foundation

Facebook PixelFacebook WifiAds Manager

@adupont65

Lay the Foundation

Facebook Pixel

@adupont65

Lay the Foundation

Facebook Pixel

@adupont65

Lay the Foundation

Facebook Pixel

@adupont65

Facebook Targeting

Ability to create A Custom Audience

(and Monitor Behaviors)@adupont65

Facebook Targeting

Look-a-Like Web VisitorsVideo Views

@adupont65

What you need most is

Patience@adupont65

What you need most is

Patience@adupont65

Facebook Videos have

3x to 5x more engagementBut out of 7 posts per week

80% are links19% are photos<1% are videos

@adupont65

Videos 101

Learn or Hire

@adupont65

Good Video Recipe

AuthenticDon’t SellSquare

@adupont65

Good Video Recipe

AuthenticDon’t SellSquare

@adupont65

Good Video Recipe

AuthenticDon’t SellSquare

@adupont65

Good Video Recipe

AuthenticDon’t SellSquare

@adupont65

Square Videos

@adupont65

28% more views on average

Video Tools: Cameras

@adupont65

Video Tools: Microphones

@adupont65

Video Tools: Lighting

@adupont65

Video Tools: Software (Free)

@adupont65

Video Tools: Software (Pay)

@adupont65

Video Tools: Software (Pay)

@adupont65

Facebook Ads Recipe

@adupont65

Great Ad + Wrong Audience = NOWrong Ad + Great Audience = NO

Great Ad + Great Audience = YES

Facebook Ads Recipe

@adupont65

Patience + Repeat = Success(100’s of trial)

Facebook Ads Recipe

@adupont65

Big BudgetNot Required

$25/$50 is enoughTo get data

Facebook Ads Recipe

@adupont65

Big BudgetNot Required

$25/$50 is enoughTo get data

Facebook Ads Recipe

@adupont65

Big BudgetNot Required

$25/$50 is enoughTo get data

Facebook Ads Recipe

@adupont65

Big BudgetNot Required

$25/$50 is enoughTo get data

Facebook Ads Recipe

@adupont65

Low Ad Impressions = High CostsHigh Ad Impressions = Low Cost

<PER ENGAGEMENT>

Facebook Ads Recipe

@adupont65

Facebook Ads Recipe

@adupont65

Facebook Ads Recipe

@adupont65

Facebook Ads Recipe

@adupont65

Q & A

@adupont65

Thank You

CEO of KATAPULT Marketing

Digital Marketing Strategist | Speaker

www.katapult.marketing

www.antoinedupont.com@adupont65