Facebook Marketing in 2017How to crush the competition!!

Why Crush The Competition?

Because I haven’t yet heard one client say to me : “Go easy on them”

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Let’s Start with a Story

Julia Tutle

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Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

Let’s Start with a Story

Julia Tutle

@adupont65

What’s the moral of the Story?

WIIFMWhat’s in it for me?

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Why does it matter?

Not sureBut it’s a great story, right?

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So let’s get some context here

Why Facebook?

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So let’s get some context here

Why?@adupont65

Facebook Stats

Why?@adupont65

Let’s Dive in….

Organic is DEAD!3% reach at best

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Let’s Dive in….

Organic is DEAD!

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Let’s Dive in….

Organic is DEAD!

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Bottom line

= $$$

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Facebook Ads

Cheapest

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Facebook Ads are the

Cheapest...for now

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Facebook Ads are

Running out of inventoryBidding will become increasingly

more expensive!

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Big No-No

BuyingFollowers

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By 2020, Facebook will be...

All Mobile & All VideoSource: Nicola Mendelsohn

Facebook VP of EMEA

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Big No-No

BuyingFollowers

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Big No-No

BuyingFollowers

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Most Shared Content is

Awe Inspiring - 25%Laughter - 17%

Amusement - 15%Joy - 14%

Anger - 6%@adupont65

Lay the Foundation

Become a NinjaOr Hire Someone that is!

(no Joshua in Accounting is not a Ninja)@adupont65

Lay the Foundation

Facebook PixelFacebook WifiAds Manager

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Lay the Foundation

Facebook Pixel

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Lay the Foundation

Facebook Pixel

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Lay the Foundation

Facebook Pixel

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Facebook Targeting

Ability to create A Custom Audience

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Facebook Targeting

Look-a-Like Web VisitorsVideo Views

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What you need most is

Patience@adupont65

What you need most is

Patience@adupont65

Facebook Videos have

3x to 5x more engagementBut out of 7 posts per week

80% are links19% are photos<1% are videos

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Videos 101

Learn or Hire

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Good Video Recipe

AuthenticDon’t SellSquare

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Good Video Recipe

AuthenticDon’t SellSquare

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Good Video Recipe

AuthenticDon’t SellSquare

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Good Video Recipe

AuthenticDon’t SellSquare

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Square Videos

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28% more views on average

Video Tools: Cameras

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Video Tools: Microphones

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Video Tools: Lighting

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Video Tools: Software (Free)

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Video Tools: Software (Pay)

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Video Tools: Software (Pay)

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Facebook Ads Recipe

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Great Ad + Wrong Audience = NOWrong Ad + Great Audience = NO

Great Ad + Great Audience = YES

Facebook Ads Recipe

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Patience + Repeat = Success(100’s of trial)

Facebook Ads Recipe

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Big BudgetNot Required

$25/$50 is enoughTo get data

Facebook Ads Recipe

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Big BudgetNot Required

$25/$50 is enoughTo get data

Facebook Ads Recipe

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Big BudgetNot Required

$25/$50 is enoughTo get data

Facebook Ads Recipe

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Big BudgetNot Required

$25/$50 is enoughTo get data

Facebook Ads Recipe

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Low Ad Impressions = High CostsHigh Ad Impressions = Low Cost

<PER ENGAGEMENT>

Facebook Ads Recipe

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Facebook Ads Recipe

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Facebook Ads Recipe

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Facebook Ads Recipe

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Q & A

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Thank You

CEO of KATAPULT Marketing

Digital Marketing Strategist | Speaker

www.katapult.marketing

www.antoinedupont.com@adupont65