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Whether you have a Facebook account and page or not you can learn how to use Facebook to market your business. This hands on workshop will focus: • Utilizing the functions of Facebook Pages o Cover Photos o Post o About o Photos o Video o Events o Links o More • On how to develop a following (building community) • How to promote your products and services • Producing content to go viral • The role of Video in Facebook • The daily conversation of business and Facebook • Facebook Ads Key Learning Objectives • 3 Keys to Social Media Marketing • Utilizing the functions of Facebook Pages • Fans, Following, Community • Promotion of Products & Services • The role of Video in Facebook • The daily conversation Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
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Agenda
A Social Media Perspective
3 Keys to Social Media Marketing
Social Media Model
Your Facebook Account
Your Facebook Page
Fans, Following, Community
Promotion of Products & Services
The role of Video in Facebook
The daily conversation
Resources
Perspective
3 Keys to Social Media Success
1. Be Interesting
2. Content is King
3. Give to Get
A Social Media Model
Web Site
Blog
LinkedIn Facebook
You Tube
G+
Your Facebook Account
Your Facebook Biz Page
Building a Community
Start with what you have
The 3 Keys to Social Media Success
Cross Market with other media
Offer People to “Join the Conversation” by
liking your page
One Relationship at a time
Promoting Products & Services
Promote a Page
Promote A Story
Events
Advertising
Promotions
Contests
Games
Surveys
Recognition
Promote Page or Boost Page
The role of Video in Facebook
It’s the next best thing to being there!
Upload
YouTube
Casual
Professional
The daily conversation
Think of it as email, but others can & will
see it and they can join the conversation
Similar to Blogging
Conversational, not selling
Building Relationships
Is your Service Department Ready?
Make time to communicate
Resources Groundswell by Charlene Li & Josh Bernoff
Content Rules by C.C. Chapman
Facebook Marketing by Steve Holzner
The Thank You Economy by Gary Vanderchuck
Social Media 2.0 by J.R. Atkins
Mashable.com (blog and Facebook updates)
What do I do?
1. Conference Presentations
2. Executive Briefings & Workshops
3. Consulting Projects: Social Media,
Mobile Apps, Sales & Marketing
Download this presentation at:
www.SlideShare.net/jratkins
Connect on Facebook @ facebook.com/jratkins85
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