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Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. When combined with a good website and email marketing, these three tool sets can produce dynamic results. Yet, there is also much confusion about how to make the most of these tools. In “Websites Social Media and Email - Do they Really Work”, J.R. Atkins explains how Social Media such as LinkedIn, Facebook, Twitter, Blogging, Video and Google Plus can work in concert with your website and email marketing campaigns to generate results for your business. The audience is invited to discusses the “why” and the “how” to put these tools to use. Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
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Websites, Social Media & Email Marketing -
Do they Really Work?
Download this presentation at:
www.SlideShare.com/jratkins
Assumptions Marketing Infrastructure Model & Assertions HootSuite Where to get content Editorial Calendar Email Marketing List Building Selling in the Digital Age Resources
1. Social Media Networks: “The Big5+1” LinkedIn Account & Company Page
Facebook Account & Company Page
Twitter Account
Blog
YouTube Channel
Google+
Note: You may use 1 or more of these or other Social Networks that fit your business needs.
2. HootSuite: Your Social Media command Center
Allows for an “inflow” of all Social Media into 1 Place, for processing, monitoring and responding
Provides a place to post to all or some at once
Schedule Post in Advance, 2 to 4 weeks at a time
Free up to 5 inputs
$10 per month
3. Email Marketing Package
Mail Chimp
Constant Contact
Others?
4. Website
Responsive
Online Repository of Information
Call to Action
Conversion Forms
1. Be Interesting
2. Content is King
3. Give to Get
Looking Back & Looking Forward
Concept applies to all communication
Once you set up your digital marketing infrastructure (content), someone can find you, be referred to you, or you can introduce them to your company.
The Prospect consumes the content and chose to engage or not.
When they reach out, it’s time to consummate the sale.
Aka ”Inbound Marketing”
Once your Social Media is set up, this is the #1 Challenge
Brain Storm, get help from staff & friends Hire a contract writer Comment on others’ Content Subscribe to industry related sources
Constant Contact – www.ConstantContact.com Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2 Intro Calls
Selling
Selli
ng
Sellin
g
Selling
Digital Marketing Model with a Sales Wrapper Selling & Marketing Together CRM - Customer Relationship Management
Content
Blogs
Case Studies
Articles in Journals
Community Building
Listen & Respond
Campaigns
Specific Activity, Time Line and Desired Results
Campaign Examples Events
Special Offer
Content
Paid Post
Social Media Ad
Referral Program
Affiliate Program Track, Access, Modify and Repeat
Yes, when used in concert: Marketing & Selling Strategically and on purpose Targeted, curated list Consistent use Track Activity CRM – Customer Relationship Management
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Download this presentation at:
www.SlideShare.com/jratkins
What do I do?1. Conference Talks and Workshops2. Executive Training and Coaching3. Services: Social Media, Mobile Apps, Sales & Marketing
Websites, Social Media & Email Marketing -
Do they Really Work?
