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Not the most obvious of channel but Facebook can offer Manufacturers many benefits. In this presentation we looked at what a manufacturer could do with Facebook to decide whether it could be useful.
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Facebook for Manufacturers
Wolverhampton - October 2014
https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
Introductions
•Who you are?
•Where you are from?
•What you do?
•Social Media
•WHAT 1 THING WOULD YOU LIKE TO ACHIEVE TODAY?
Have a Plan
Social Media Plan1.Executive Overview2.Define specific social media goals
(measurable)3.Research your audience (Who, Where
etc)4.Pick your platforms5.Plan and execute delivery (Content
Marketing)6.Track metrics (adapt accordingly)
Content Marketing Plan1.What content does your audience
want?2.What content do you already have?3.What content can you create?4.What platforms should you use?5.How often should you post?6.When should you post?
Build into you Social Media Plan Calendar
1.Build into you Social Media Plan Calendar
How often should I post?
How often should I post?
EVERYDAY!
Saturdays and Sundays
Saturdays and Sundays
Demographics
Demographics
Demographics
Social Media Calendar Plan
Social Media Calendar Plan
Social Media Calendar Plan
Social Media Calendar Plan
Social Media Calendar Plan
YOU
Facts and Stats
Google Analytics
Total Facebook monthly active users (MAU):
1,317,000,000
Total Facebook daily active users
(DAU):
831,000,000
Total UK Facebook daily active users
(DAU):
24,000,000
Business Pages
25 million Worldwide
UK Business Pages
1 Million+
Owned by Facebook
?
How manufacturers can grow a targeted community
Case Studies
Get more Likers
Facebook Essentials
About PageAbout Page
Make sure you About page:
•An overview of what your page has to offer
•A link to your website
•Any other info to help prospects
Promote Online and Offline
Watch your Competition
Facebook Ads
•To promote your Facebook Page
•To promote your Website
Pay to get more likes
Pay to get more likes
Boost a Post
Facebook Apps
Facebook Apps
Press and PR
Fun (with engagement)
3 Things
•Are you going to have a Facebook Page?
•What is the goal of your Facebook Page?
•How will you promote it?
https://plus.google.com/+PhilipOakley
http://uk.linkedin.com/in/philoakley
Twitter @philoakley
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