Extreme optimization harnessing the power of humans & machines

BRIGHT IDEASSTART HERE.

2015 SUMMIT MONTREAL | JULY 29+30

Extreme Optimization Harnessing the power of Human and Machines

MEET THE SPEAKERS

James StewartAccount Specialist,

Acquisio

Aaron LevyAccount Executive,

Elite SEM

John LeeManaging Partner,

Clix Marketing

Man -VS- Machine

James Stewart

ELITESEM.COM CONFIDENTIAL

Extreme Optimization: Harnessing the Power of Humans & MachinesYes, People Still Matter. No, We Aren’t Out of a Job.

• Managing Partner – Clix Marketing

• Digital Advertising Geek • Emphasis on “Geek”

• Prior Sentences Served:• Hanapin Marketing • Wordstream

• Writer: • Search Engine Watch, ClickZ, Clix Marketing

Blog, The SEM Post, Acquisio Blog, PPC Hero

• Speaker:• SMX, SMX Social, SES / ClickZ Live, HeroConf,

State of Search, Acquisio User Summit

Automation Is Often Polarizing

Some People See the End of the World (or Their Job)…

Others See Opportunity…

At The End of the Day, Everyone Is Just Asking a Question…

Where Do Humans Fit In the World of Automation?Extreme Optimization: Harnessing the Power of Humans & Machines

Real World Decision Making

Determine a Need Application Implementation Governance &

Quality Control Rinse & Repeat

Automation Can Hurt Just As Much As HelpExtreme Optimization: Harnessing the Power of Humans & Machines

Automation Will Fail Without a Human’s…

Experience

Insight

Intuition

Guidance

Humans + Automation =BadasseryExtreme Optimization: Harnessing the Power of Humans & Machines

This assumes you believe PPC performance is a monster…

Automation Is a Natural Extension of Human Strategy

Human Strategy &

Governance

Scripts

Ad Customizers

Bid & Budget

Manager (BBM)

If/Then Rules

Ad & Campaign Schedules

Data Feed Automation

Insert Badass

Automation Here

Thank you!Question? @john_a_lee john@clixmarketing.com

Thank you! Questions?

Extreme optimization harnessing the power of humans & machines

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